ADDING MULTIMEDIA Ugly Phone Case Challenge Gets a Total [by Verizon] Upgrade

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Aug 29, 2023--

POV: you’re a new and thriving prepaid no-contract wireless provider and know you can do the “Ugly Phone Case Challenge” better.

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With more than 270 million views on TikTok, and millions of shares across Instagram, the “Ugly Phone Case Challenge,” where friends exchange funny phone cases for each other to use before summer trips or nights out, is sweeping the internet. Now, Total by Verizon has entered the chat – and upped the ante – with a chance to win the ultimate ugly phone case and six months of Total by Verizon’s Unlimited+ service, a prize valued at $350, with the #TotalUpgradeSweepstakes.

To enter, fans need to follow @TotalbyVerizon on Instagram, tag the friend they’d most like to gift a case to in the comments, and include #TotalUpgradeSweepstakes. Ten lucky winners will receive six months of Unlimited+ service, which includes unlimited talk, text & data, 20GB of hotspot data, 5G Ultra Wideband access, Disney+ and unlimited talk & text to 70 countries all on Verizon’s award-winning 5G network, along with one of the brand’s 10 custom designed ugly cases to gift to a friend.

“Usually people give their friends gifts they’ll really love, but not so in this latest viral challenge and we’re totally here for it,” said Cheryl Gresham, CMO, VP Marketing of the Verizon Value organization. “People are exchanging some seriously ugly phone cases, so we thought we’d make one that really speaks to us while going all in for fans with an added upgrade in the form of the premium perks that come with our Unlimited+ plan.”

To learn more and to enter the #TotalUpgradeSweepstakes, visit @TotalbyVerizon on Instagram. The sweepstakes runs today through Monday, September 19, 2023 at 11:59 p.m. EST. Winners will be announced on or around Tuesday, September 20, 2023. Full terms and conditions can be found at totalbyverizon.promo-rules.com.

About Total by Verizon

Total by Verizon provides quality no-contract wireless solutions to value-conscious consumers and is available at exclusive stores and more than 50,000 retail locations nationwide, as well as at totalbyverizon.com.

Total by Verizon is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.

For more information on Total by Verizon, visit TotalbyVerizon.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230829819364/en/

Media Contact:David RootMedia@TracFone.com

KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS ENTERTAINMENT 5G ADVERTISING ONLINE COMMUNICATIONS HISPANIC CONSUMER

SOURCE: Tracfone

Copyright Business Wire 2023.

PUB: 08/29/2023 12:44 PM/DISC: 08/29/2023 12:43 PM

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