Apple has revealed an updated version of its MacBook Pro, featuring new chips and a new colour. The new computer was launched at its ‘Scary Fast’ event. The only other launch from the event was an update to the iMac, which was first released in 2021, which receives a new processor but no other changes. Both the new laptops and the updated iMac are powered by Apple’s new M3 chip. That is the third generation of the company’s own Apple Silicon chips, since it began producing them in 2020. Apple said that the M3 chip was around 15-30 per cent faster than the previous M2. But it preferred to compare its performance with the Intel chips that it used in its computers until 2019, in what appeared to be a gesture of humility about the changes in the new line-up. As well as the base version of the M3, which will go into the new 24-inch iMac and 14-inch MacBook Pro, Apple launched the more powerful M3 Pro and M3 Max. It is the first time that Apple has unveiled three chips at once – in previous generations, Apple launched the base version of the processor before higher-powered versions some months later. In addition to the new chip, Apple announced a new “space black” colour for the MacBook Pro. It specifically pointed out that it used a particular kind of aluminium that would not pick up fingerprints. The updated 14-inch MacBook Pro received a price cut from $1,999 to $1,599. All of the updated computers will go on sale next week, with the exception of the MacBook Pro with M3 Max, which will arrive later in November. Those three announcements – a new family of chips, alongside a new iMac and two versions of the MacBook Pro to put them in – were the only announcements from the event. Apple also removed the 13-inch version of the MacBook Pro from its line-up, but did not announce it during the event. It lasted only 30 minutes, unusually short for an Apple event. Apple chief executive Tim Cook closed the event by suggesting there would be no more major announcements for the rest of the year. The livestreamed launched had been odd from the beginning. Apple held it at night time rather than its standard morning launch, as well as holding it much later in the year than usual, and announced it with relatively little preparation. Read More Apple is about to launch new products at a shock event - follow live How Apple gave people a library of classical music – and made it accessible Apple is about to add a host of new features to the iPhone
Apple has revealed an updated version of its MacBook Pro, featuring new chips and a new colour.
The new computer was launched at its ‘Scary Fast’ event. The only other launch from the event was an update to the iMac, which was first released in 2021, which receives a new processor but no other changes.
Both the new laptops and the updated iMac are powered by Apple’s new M3 chip. That is the third generation of the company’s own Apple Silicon chips, since it began producing them in 2020.
Apple said that the M3 chip was around 15-30 per cent faster than the previous M2. But it preferred to compare its performance with the Intel chips that it used in its computers until 2019, in what appeared to be a gesture of humility about the changes in the new line-up.
As well as the base version of the M3, which will go into the new 24-inch iMac and 14-inch MacBook Pro, Apple launched the more powerful M3 Pro and M3 Max. It is the first time that Apple has unveiled three chips at once – in previous generations, Apple launched the base version of the processor before higher-powered versions some months later.
In addition to the new chip, Apple announced a new “space black” colour for the MacBook Pro. It specifically pointed out that it used a particular kind of aluminium that would not pick up fingerprints.
The updated 14-inch MacBook Pro received a price cut from $1,999 to $1,599. All of the updated computers will go on sale next week, with the exception of the MacBook Pro with M3 Max, which will arrive later in November.
Those three announcements – a new family of chips, alongside a new iMac and two versions of the MacBook Pro to put them in – were the only announcements from the event. Apple also removed the 13-inch version of the MacBook Pro from its line-up, but did not announce it during the event.
It lasted only 30 minutes, unusually short for an Apple event. Apple chief executive Tim Cook closed the event by suggesting there would be no more major announcements for the rest of the year.
The livestreamed launched had been odd from the beginning. Apple held it at night time rather than its standard morning launch, as well as holding it much later in the year than usual, and announced it with relatively little preparation.
Read More
Apple is about to launch new products at a shock event - follow live
How Apple gave people a library of classical music – and made it accessible
Apple is about to add a host of new features to the iPhone
