DENVER--(BUSINESS WIRE)--Jun 6, 2023--

Apple said a lot of words during its recent major event, in which it revealed a new headset and updates for all of its platforms over the course of more than two hours. But there was one specific word – or, more specifically, two initials – that it did not mention at all. The company did not reveal a single product powered by AI, and did not mention artificial intelligence even in passing. It was a marked contrast with other recent tech launches, which have seen companies attempt to link a wide array of new products with the hype over artificial intelligence. In advance of the event, many had speculated that Apple could be forced to discuss AI because of the increasing focus on how companies are using it in their products. Google’s recent I/O event, for instance, made heavy use of the word, seemingly in response to criticism from pundits and shareholders that it was failing to convince the world it had done enough with artificial intelligence. Apple instead opted to describe most updates that could be called “AI” as machine learning, using a more precise term that has fallen out of popularity as artificial intelligence has become so popular as a marketing term. But it even seemed to avoid using that phrase often, even when it could have done. It was not for want of new features that are built on tools that could be described as AI, if Apple wanted to. It showed off everything from automated transcriptions of voice notes and voicemails to AirPods features that can recognise sounds in the environment and filter them out or not depending on whether they seem urgent. Describing them in other ways therefore seemed as if it was an intentional rejection of what has become a voguish way of describing new features in tech in recent months. Apple generally tends to favour words of its own invention, over new and much hyped terms in the technology industry. It also avoided using the word “metaverse” throughout the whole launch event, for instance, despite launching a product that fits specifically with the new focus on virtual and augmented reality. But the lack of mention of AI seemed as if it was the result of an even more active choice to reject the wording. In that way, it seemed to reflect an increasing concern that the widespread use of artificial intelligence as a marketing term is serving both to water down the meaning of the word and confuse users about the actual nature of the product it is being used to describe. It may also be part of an increasing sense that AI is not necessarily viewed positively, and could reflect badly on the products that it is used to market. Recent months have seen a run of reports about both the danger of AI products and the techniques used to make them, such as the analysis of large amounts of data without the consent of those depicted, and so Apple may have decided that using the word could lead to negative connotations.

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A controversial cryptocurrency started by the founder of ChatGPT has surged in price in the days following its launch, with market commentators referring to it as both “outlandish” and “revolutionary”. Worldcoin, launched last week by OpenAI boss Sam Altman, offers people a free share of the crypto token WLD in exchange for their biometric data. More than 2 million people have signed up through an iris-scanning orb, which is currently operating in 35 cities across 20 countries. The biometric data collected by Worldcoin is used to verify an individual’s “unique personhood” to ensure noone signs up more than once. It also offers a way to differentiate humans from AI bots, which Worldcoin claims is a core offering of its technology. Regulatory and legal challenges mean people are unable to sign up in certain markets, however Mr Altman claimed shortly after its launch that one person every eight seconds was signing up for the crypto project. A spokesperson for Worldcoin told The Independent that 1,500 orbs were being distributed around the world to meet demand, including to London, New York and Paris. Crypto market commentators have said that a 50 per cent price surge in the day following its launch showed the level of interest and demand in the WLD token despite concerns surrounding its rollout. “OpenAI co-founder Sam Altman’s Worldcoin project might just be one of the most ambitious cryptocurrency projects in recent years,” Louis Schoeman, a managing director at Forex Suggest, told The Independent. “The main aim of this global digital identification is to connect your World ID to websites and apps rather than traditional logins, proving you’re a real person without having to share personal data like names and emails. This sort of digital ID will be necessary in the development of AI, in order to tell the difference between humans and AI bots online. “A global digital ID enabling private identity verifications is undeniably revolutionary, however, it’s certain to stir up controversy, with many already calling the exchange of biometric data for crypto tokens an outlandish bribe.” The Worldcoin cryptocurrency spiked from $1.90 to $3.15 on the day of its launch, before dropping back below $2. It has since surged again and was trading above $2.30 on Tuesday, bucking broader market trends. Read More ChatGPT creator launches bitcoin rival that scans people’s eyeballs Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Google Assistant to be ‘supercharged’ with AI like ChatGPT and Bard ChatGPT will now know who you are and what you want

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