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Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Microsoft’s attempt to buy the developer of Call of Duty in the biggest tech deal ever may be pressing ahead. A judge ruled that Microsoft could go ahead with its purchase of Activision, despite objections from its rival PlayStation. The US Federal Trade Commission had attempted to block the deal amid fears that it could limit competition in gaming. But the court said that it would not stop the deal. Now the UK’s Competition and Markets Authority, which originally blocked the deal earlier this year, said that it would consider new proposals from Microsoft that might make the deal reach approval in the UK, too. “After today’s court decision in the US, our focus now turns back to the UK,” said Brad Smith, vice chair and president at Microsoft. “While we ultimately disagree with the CMA’s concerns, we are considering how the transaction might be modified in order to address those concerns in a way that is acceptable to the CMA. “In order to prioritize work on these proposals, Microsoft and Activision have agreed with the CMA that a stay of the litigation in the UK would be in the public interest and the parties have made a joint submission to the Competition Appeal Tribunal to this effect.” The deal would be the largest for Microsoft and the biggest in the history of the videogame business. In its arguments, the FTC has said Microsoft would be able to use the Activision games to leave rival console makers like Nintendo and market-leader Sony Group out in the cold. Microsoft President Brad Smith tweeted that the company was “grateful” for the “quick and thorough” decision. “Our merger will benefit consumers and workers. It will enable competition rather than allow entrenched market leaders to continue to dominate our rapidly growing industry,â€Â Bobby Kotick, Activision Blizzard CEO, said in a statement. The FTC’s complaint had cited concerns about loss of competition in console gaming, as well as subscriptions and cloud gaming. To address the FTC’s concerns, Microsoft agreed to license “Call of Duty” to rivals, including a 10-year contract with Nintendo, contingent on the merger closing. During the five-day trial in June, Microsoft CEO Satya Nadella argued the company would have no incentive to shut out Sony’s PlayStation or other rivals in order to sell more Microsoft Xbox consoles. At issue in the Microsoft-Activision deal is leadership in a gaming market whose sales are expected to increase by 36% over the next four years to $321 billion, according to a PwC estimate. And while much of the testimony in the recent trial focused on “Call of Duty,” Activision produces other bestsellers like “World of Warcraft,” “Diablo” and the mobile game “Candy Crush Saga.” Additional reporting by Reuters Read More Microsoft Teams stops working in the middle of the working day Scientists invent cloak inspired by Roman god that could help us live on Mars Record-breaking sugar battery could supercharge transition to renewable energy Scientists invent cloak inspired by Roman god that could help us live on Mars Record-breaking sugar battery could supercharge transition to renewable energy Why the Battle of the Boyne has made its way into your iPhone

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