Apple said a lot of words during its recent major event, in which it revealed a new headset and updates for all of its platforms over the course of more than two hours. But there was one specific word – or, more specifically, two initials – that it did not mention at all. The company did not reveal a single product powered by AI, and did not mention artificial intelligence even in passing. It was a marked contrast with other recent tech launches, which have seen companies attempt to link a wide array of new products with the hype over artificial intelligence. In advance of the event, many had speculated that Apple could be forced to discuss AI because of the increasing focus on how companies are using it in their products. Google’s recent I/O event, for instance, made heavy use of the word, seemingly in response to criticism from pundits and shareholders that it was failing to convince the world it had done enough with artificial intelligence. Apple instead opted to describe most updates that could be called “AI” as machine learning, using a more precise term that has fallen out of popularity as artificial intelligence has become so popular as a marketing term. But it even seemed to avoid using that phrase often, even when it could have done. It was not for want of new features that are built on tools that could be described as AI, if Apple wanted to. It showed off everything from automated transcriptions of voice notes and voicemails to AirPods features that can recognise sounds in the environment and filter them out or not depending on whether they seem urgent. Describing them in other ways therefore seemed as if it was an intentional rejection of what has become a voguish way of describing new features in tech in recent months. Apple generally tends to favour words of its own invention, over new and much hyped terms in the technology industry. It also avoided using the word “metaverse” throughout the whole launch event, for instance, despite launching a product that fits specifically with the new focus on virtual and augmented reality. But the lack of mention of AI seemed as if it was the result of an even more active choice to reject the wording. In that way, it seemed to reflect an increasing concern that the widespread use of artificial intelligence as a marketing term is serving both to water down the meaning of the word and confuse users about the actual nature of the product it is being used to describe. It may also be part of an increasing sense that AI is not necessarily viewed positively, and could reflect badly on the products that it is used to market. Recent months have seen a run of reports about both the danger of AI products and the techniques used to make them, such as the analysis of large amounts of data without the consent of those depicted, and so Apple may have decided that using the word could lead to negative connotations.

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Love him, or hate him, Elon Musk seems to know a thing or two about gaming (or gaming badly, according to critics). Even if you disagree with his gaming credentials, he seems to have a genuine love for video games. Musk once claimed he was one of the best at the original Quake, that gaming helps calm him. "Killing the demons in a video game calms the demons in my mind," said the tech CEO to podcast host Lex Fridman when speaking about Diablo IV where he 'cruised through Tier 100 Nightmare Dungeons like a stroll in the park.' True to that, it's said he defeated the stress from his controversial Twitter purchase (later renamed to X) by zoning out on Elden Ring, which he compared to an artwork on X: Elon Musk, most recently has spoken about Diablo IV, and Elden Ring a lot, but what is his top recommendation? The game above all games that Musk would recommend to anyone asking? Elon Musk's biggest gaming recommendation Interestingly enough, Musk was once asked this question, so his answer is the one we have to go on. Worry not, though, we'll list his other recommendations and favourite games afterwards if his main answer doesn't tickle your fancy. When asked the question before, Musk recommended 2016 smash hit Overwatch to an audience. After a period of repeated requests, Musk finally said that he plays Solider 76 as his main character. Following that, Musk took up Torbjorn. He's also VERY fond of Mercy, and according to Musk's biography, his ex, Amber Heard, once dressed up as the Overwatch healer for Musk. Sadly, Overwatch no longer exists, and the online universe of the game was replaced and updated by Overwatch 2 - which hasn't been as well received as the legendary original. Musk's only thought on Overwatch 2 is that he'll 'maybe' return to playing it, which is a long way away from the praise he heaped on the original game. Elon Musk's favourite games Elon didn't stop gaming when Overwatch was replaced though. As mentioned, he enjoyed his time with Diablo IV and Elden Ring immensely, so you can add those two to the list that starts with Overwatch. With Overwatch no longer available in the form Musk recommended, we've got another big shout from the X CEO: Polytopia. Described as 'a turn based civilization strategy game about controlling the map, fighting enemy tribes, discovering new lands and mastering new technologies,' Polytopia is a game that is thought highly of by Musk, and he says it has influenced his strategy when it comes to business. In fact, Musk became quite obsessed with the game. He said it'd teach people, like his brother Kimbal, how to be CEO's themselves - but Musk said had to get rid of it as it was taking up too many 'brain cycles'. It even led to a fight with another ex of his, Grimes, who deeply upset Musk during a Polytopia session when she launched an attack on him despite having agreed to work together. She said it was "it was one of our biggest fights ever," that led to Musk giving Grimes the cold shoulder for an entire day. As for other games, Musk mentioned his fondness for spacecraft launch sim Kerbal Space Program in an old Reddit AMA. The Randian philosophy of Bioshock's Andrew Ryan is thought to be a big influence of Musk, who lists the game series among his favourites, also naming Fallout, Warcraft, Civilization and Mass Effect. He's also spent a bit of time speaking about Saints Row IV, in odd replies to news clips about President Joe Biden. Nintendo games? Musk is a big fan of Super Smash Bros: Ultimate where he plays as Zero Suit Samus Here's the list in full: Overwatch Elden Ring Warcraft Diablo IV Quake Bioshock Civilization series Mass Effect series Fallout series Polytopia Kerbal Space Progam Sign up for our free Indy100 weekly newsletter How to join the indy100's free WhatsApp channel Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings

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TORONTO--(BUSINESS WIRE)--Jun 22, 2023--

President Joe Biden’s signature economic legislation promised to create a wave of demand for made-in-America electric vehicles by