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Apple’s upcoming iPhone 15 Pro Max could be easily its most expensive ever, according to numerous reports. A number of analysts have suggested that Apple could push the price of the more expensive phones up by $200, partly as a response to inflation but also because of a new strategy. Rumours have suggested that Apple is looking to offer new options at the very expensive end of its line-up, in an attempt to encourage growth of its profits. Tim Cook, Apple’s chief executive, appeared to confirmed that strategy during an earnings call earlier this year in which he said that he thought “people are willing to really stretch to get the best they can afford in that category”. Apple has already seemingly attempted that strategy with the Apple Watch Ultra, a new and more expensive version of the wearable, which was released last year. It was a marked change from previous releases, which have seen Apple offer cheaper “SE” versions of the Watch and iPhone, as well as much smaller handsets. Various reports have suggested that Apple is planning to do the same with its iPhone line-up. That could eventually bring an “Ultra” version of the iPhone, reports have suggested, presumably with premium features and other changes intended to encourage customers to buy it. This time around, however, Apple will offer the same line-up as it did with the iPhone 14: a smaller and larger version of both the normal iPhone 15 and the premium iPhone 15 Pro. The larger version of the latter – the iPhone 15 Pro Max – will be the most expensive. This year, the iPhone 15 Pro Max could have even more features that set it apart from the rest of the line-up. Rumours have indicated that Apple is adding a “periscope lens” to the larger phone, which would allow it to offer more zoom without taking up more space. Numerous analysts and reports have suggested that those changes could bring additional cost to the price of the iPhone. The iPhone 14 Pro Max currently costs $1,099 and the new model could be $200 more than that, analysts have indicated. The changes are also set to raise the average selling price of an iPhone, according to a new report from analyst Dan Ives at Wedbush and reported by 9to5mac. It would take the average selling price to $900-$925, he suggested. Apple will reveal the new iPhones – and their price – at an event on Tuesday, 12 September. They are expected to go on sale the following week. The base iPhone 15 is expected to largely be brought in line with the current iPhone 14 Pro, borrowing its chip and the “Dynamic Island” at the top of the display. The iPhone 15 Pro is expected to get a new, more powerful chip, thinner bezels around the display, and an “action button” on the side of the phone. Apple is also expected to move the port at the bottom of of all the new phones from the current Lightning to USB-C. Read More Could China be about to take a big bite out of Apple’s iPhone business? Update your iPhone immediately Apple is dropping leather from iPhone cases and Watch bands, report claims

By Sarah Marsh, Supantha Mukherjee and Andreas Rinke BERLIN/STOCKHOLM The European Union is set to urge Germany to

By Samrhitha A (Reuters) -Verizon beat quarterly profit estimates on Tuesday on the back of lower costs and a surprise

Prime Minister Justin Trudeau’s government plans to unveil its proposal to cap oil and gas emissions this fall,

Scientists believe they have discovered the cause of the megalodon's extinction – and no, it’s not Jason Statham. Experts have been conducting research on fossils of teeth from the biggest species of shark the world has ever seen, which went extinct around 3.6 million years ago and measured at least 15 metres long. Research published in the journal Proceedings of the National Academy of Sciences explains that the animal was actually partially warm-blooded. Unlike most cold-blood sharks, the body temperature is thought to have been around 27 degrees. The temperature is higher than the sea temperatures around the time. Sign up to our free Indy100 weekly newsletter Study co author Robert Eagle, who is professor of marine science and geobiology at UCLA, said [via CNN]: “We found that O. megalodon had body temperatures significantly elevated compared to other sharks, consistent with it having a degree of internal heat production as modern warm-blooded (endothermic) animals do.” They were able to prove that the animals were warm-blooded by analysing how carbon-13 and oxygen-18 isotopes were closely bonded together in the fossilised teeth. Senior study author Kenshu Shimada is a paleobiologist at DePaul University in Chicago, who said: “A large body promotes efficiency in prey capture with wider spatial coverage, but it requires a lot of energy to maintain. “We know that Megalodon had gigantic cutting teeth used for feeding on marine mammals, such as cetaceans and pinnipeds, based on the fossil record. The new study is consistent with the idea that the evolution of warm-bloodedness was a gateway for the gigantism in Megalodon to keep up with the high metabolic demand.” The fact it was warm-blooded means that regulating body temperature could have been the cause of its eventual demise. The Earth was cooling when the animal went extinct, which could have been a critical factor. “The fact that Megalodon disappeared suggests the likely vulnerability of being warm-blooded because warm-bloodedness requires constant food intake to sustain high metabolism,” Shimada said. “Possibly, there was a shift in the marine ecosystem due to the climatic cooling,” causing the sea level to drop, altering the habitats of the populations of the types of food megalodon fed on such as marine mammals and leading to its extinction. “One of the big implications for this work is that it highlights the vulnerability of large apex predators, such the modern great white shark, to climate change given similarities in their biology with megalodon,” said lead study author Michael Griffiths, professor of environmental science, geochemist and paleoclimatologist at William Paterson University. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

(Reuters) -Investigators at the U.S. Commodity Futures Trading Commission's enforcement division have concluded that the co-founder of Voyager Digital broke

Living modestly space-wise doesn't rule out the convenience of outsourcing chores where you can. Actually,

NEW YORK--(BUSINESS WIRE)--May 12, 2023--

The classic video game 'Tomb Raider 2' has been given an update by YouTuber Delca.