HANGZHOU, China--(BUSINESS WIRE)--Jun 1, 2023--

Disney has launched a new, cheaper subscription of its streaming service, with ads. The company will let subscribers pay £4.99 for the service if they are willing to have advertising injected at the start of films and inside TV shows. The advertising will be limited and users will see how long those ads are going to last, the company. Disney is just the latest in a range of subscription services, such as Netflix, to launch a cheaper version of the streaming service that is supported by advertising. The changes come amid a cost of living crisis and increasing competition for TV streaming subscriptions. As well as seeing ads, users on the new cheaper tier will be limited to watching two streams at once on one subscription, and will not be able to download offline. Netflix launched its ad-supported tier with similar limits, though it has restricted them somewhat in the time since. On Disney+, the more expensive ad-free tiers include the standard package at £7.99, or £79.90 annually, which has the same video and audio quality as the lower level but allows for downloads on up to 10 devices, while the premium model at £10.99, or £109.90, has improved video and audio quality and allows four devices to watch concurrently. The streaming giant has a host of series including The Bear, Elemental, and Coleen Rooney: The Real Wagatha Story. It also launched the new series following the Kardashian-Jenner family last year, titled The Kardashians, which follows on from its predecessor, Keeping Up With The Kardashians, in documenting the personal lives and business ventures of the siblings. General manager of Disney+ Europe, Middle East and Africa (EMEA), Luke Bradley Jones, said: “Today’s launch represents a significant milestone for Disney+ in the UK, offering customers the flexibility to select a plan that suits their needs and budget. “All of our customers can enjoy a wide range collection of award-winning original TV series and blockbuster movies, including FX’s The Bear, Elemental, and Coleen Rooney: The Real Wagatha Story, along with fan favourites like Season 2 of Marvel Studios’ Loki and the latest series of The Simpsons and Grey’s Anatomy.” Deborah Armstrong, country manager of the UK and Ireland for GM Media Networks and advertising EMEA, said: “Disney+ offers advertisers a prime opportunity to join our premium streaming platform, featuring our beloved brands and an exceptional line-up of movies and TV series. “The response from our clients and agencies has been overwhelmingly positive, firmly showcasing the quality of our content and the strong bond our brands share with audiences worldwide. “We’re partnering with a fantastic range of brands in all markets right from day one.” Additional reporting by agencies

Elon Musk may face legal difficulties after rebranding Twitter to X, trademark experts have warned, with tech rivals Meta and Microsoft both owning intellectual property rights for the letter. The tech billionaire renamed the social network on Monday, nine months after taking over the company in a $44 billion deal. The name change forms part of his plan to turn the platform into an “everything app”, which will offer services akin to China’s WeChat and India’s PayTM. X chief executive Linda Yaccarino said the company wanted to “transform the global town square” to integrate payments, banking and create a “global marketplace for ideas, goods, services, and opportunities”. Before achieving this goal, however, IP lawyers claim Mr Musk’s firm may face challenges from its competitors. “There’s a 100 per cent chance that Twitter is going to get sued over this by somebody,” US trademark lawyer Josh Gerben told Reuters, noting that there are nearly 900 active US trademark registrations that already cover the letter X. These include Mark Zuckerberg’s Meta, which owns a federal trademark for a blue-and-white letter ‘X’ relating to “social networking services in the fields of entertainment, gaming and application development”. Microsoft also has registered trademarks for the letter ‘X’ relating to its Xbox video game console. Neither company responded to a request for comment. Mr Musk first owned the X.com domain in 1999, when he founded a financial services company that later went on to become PayPal. He reacquired the domain in 2017 after making a deal with his former company, before tweeting in October 2022 that buying Twitter was “an accelerant to creating X, the everything app”. It is not clear whether Mr Musk has applied for a trademark for X, but if he succeeds he may still face difficulties in protecting the registered rights against other brands using the letter. “The very essence of trade mark registration is obtaining an exclusive right to the brand that is registered,” Matthew Harris, a trademark lawyer with Pinsent Masons, told The Independent. “It may be difficult to obtain for Elon Musk under the ‘X’ rebrand, not to mention the difficulty, should he obtain registered protection, in trying to enforce any registered rights in ‘X’ against other brands using a similar name.” Read More What is Elon Musk’s ‘everything app’ X? Twitter to X: Why Elon Musk rebranded the social networking platform Twitter rebrands to X as Elon Musk loses iconic bird logo What is Elon Musk’s ‘everything app’ X?

Slack has been hit by issues for the second time in a week. Users reported that they were unable to see images properly – while others said they were not able to get online at all. The outage will be a disruption to the many workplaces who use the app to keep up with colleagues, especially with the rise of remote working. The problems happened during the working day in the UK and US. The technical issues came just days after another outage at the app, last week. Those problems were more significant, and users around the world were unable to sign on or send messages. This time around, the problems did not appear to be affecting all users and for most they were more limited in their scope. Slack’s official status page was updated on Wednesday to indicate that users “may be experiencing issues loading threads, admin pages and images”. It said it was investigating the issue. Tracking website Down Detector saw a huge spike in the number of people reporting issues. It was unclear if the problems were limited to specific platforms or locations. Slack says that it has more than 200,000 paid customers, which includes 77 of the Fortune 100. Those companies include some of the US’s biggest firms including Target, Uber, Expedia and Airbnb. Read More Slack has stopped working Google warns Gmail users they could be about to lose their account Hundreds of years after it was discovered, one material could change the world

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