Meta has launched its new “Threads” app, widely thought to be an attempt to succeed Twitter. Threads is branded as an Instagram app and built by its team, but is focused on text updates, like Twitter. Users log into the separate app using their Instagram account and can then post up to 500 character text updates, which can also include photos and videos. Meta says that it has built the foundations of the app to be “open” and “interoperable” so that it can work alongside other social networks in the future. The company intends to support the ActivityPub technology that has been developed as a way of allowing other apps – such as Mastodon and Tumblr – to work together. Twitter was not mentioned in the announcement of Threads, despite its clear competition with the app. The launch of Threads comes at a difficult time for Twitter, which has faced serious technical issues and lost some of its central functionality in recent days. Threads is just the latest in a range of apps looking to take over from Twitter amid criticism of that service. Others, such as Mastodon and Bluesky, have struggled with technical issues and other problems. The launch also comes as Meta chief executive Mark Zuckerberg plots a mixed martial arts fight with Mr Musk. Meta said that Threads was intended to “take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas”. “Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond,” it said in its announcement. A number of those influencers and celebrities had already signed up to post on Threads, Meta said. That included everyone from Netflix to Shakira, and from mixed martial arts champion Francis Ngannou to novelty song creators Ladbaby. For everyone else, Meta said the app had been built to be easy to get started with. While users must download the separate Threads app, they can use their existing Instagram account to log in, which will bring over their username and verification status, before their profile can be customised for Threads. Other data will be carried over from the main Instagram account, including profiles that have been blocked. Other safety features include the ability to block certain words or hide particular profiles. Like with Instagram, the Threads feed will push content from creators that people have not explicitly chosen to follow. The main Instagram app has received some criticism from users over its heavily algorithmic feed, with users arguing that the algorithm is pushing content that they would prefer not to see over updates from people they have actually opted to follow. The app is available in the US and UK at launch. It is not available in the European Union, apparently because of privacy concerns over the fact that data will be shared between different Meta apps. Perhaps the biggest departure from both rival services and other Meta apps is the decision to allow the app to be interoperable with other similar social platforms. By building on the ActivityPub protocol, Threads will allow users to take their posts into another app, for instance, or follow updates from different platforms. “Threads is Meta’s first app envisioned to be compatible with an open social networking protocol – we hope that by joining this fast-growing ecosystem of interoperable services, Threads will help people find their community, no matter what app they use,” Meta said in its announcement. The company has already announced that it plans to bring similar interoperable design to its existing, more popular apps, by integrating Instagram DMs with WhatsApp, for instance. Those tools are yet to be announced. Read More Meta to launch Threads app that will rival Twitter - live Judge blocks Biden agencies from communicating with social media platforms Meta’s Twitter alternative Threads to be launched this week Instagram and Facebook reveal how their AI decides what you see Celebrity impersonators banned from Facebook protest outside Meta offices Meta rejects accusation of censorship of language around female body

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It’s the most unexpected food trend of the year so far, and now McDonald’s has broken its silence on the Grimace shake going viral. In case you missed it, TikTok has been completely obsessed over a limited edition purple-coloured milkshake over recent days. Grimace has been a mascot in McDonald’s marketing for decades and the fast food giant honoured the 52nd birthday of the character by introducing the new item to menus in the US. Only, since then, TikTok users have made it the focus of a strange trend – which sees them drink it, then pretend to be dead after consuming it. Sign up to our free Indy100 weekly newsletter Typically, the clips see someone sip the drink, before cutting to them in a fake crime scene looking like they’ve been poisoned. Gen Z is always finding new ways to surprise us, and the odd trend has racked up millions of hits. @wheresxander the foot twitch… it’s grimace taking over. #grimaceshake #grimacesbirthday Now, McDonald’s has addressed the trend with a lighthearted Tweet. The official account posted a picture of a Grimace mascot, writing: “meee pretending i don't see the grimace shake trendd.” The milkshake is only set to be on the menu for a limited time, but it looks like the trend isn’t going anywhere just yet - and the memes keep coming thick and fast. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Artificial intelligence and machine learning are “virtually embedded in every product”, Apple chief executive Tim Cook has said, amid ongoing questions over the company’s plans. In recent months, as hype over AI has increased and most of Apple’s competitors have rolled out new features making use of the technology, Apple has stayed largely silent on its plans. During its recent Worldwide Developers Conference keynote event, for instance, it did not mention the world artificial intelligence at all. That has led to concerns from some analysts that the company is failing to keep up with the quickly advancing technology, and that it could miss out on the opportunities it could bring. But Tim Cook said Apple has been looking into artificial intelligence “for years” and that it was increasing that investment. Mr Cook made the comments as the company revealed its latest results, which showed a slump in sales of many of its products that was slightly offset by the increasing success of its services division. He also said that the technology are central the design of its products, indicating that it was wrong to suggest that Apple had not yet integrated the technologies into its products. “We view AI and ML as fundamental core technologies. And they are virtually embedded in every product that we build,” Mr Cook told CNBC in an interview. “On a research basis, we’ve been doing research for on AI and machine learning, including generative AI, for years,” he added. The chief executive also said that Apple’s focus on artificial intelligence was one of the reasons that the results showed an increase in spending on research and development. “We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives,” Cook said. “Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.” Read More Apple results show sales slumping Apple planning new version of AirTags – but not for some time The iPhone 15 is going to help Apple achieve one very big dream

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