The cheapest way for Japan to meet its 2030 emissions reduction and mid-century net zero goals is to

MEMPHIS, Tenn.--(BUSINESS WIRE)--Aug 23, 2023--

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A world without Google would almost be akin to a world without water or air. Indeed, the internet behemoth’s power is so great that it’s even become its own verb. And sure, there are other search engines, but when have you ever heard someone say: “Let me just Bing that”? Yet, it turns out the iconic tech company could have had a very different fate had it stuck to its original name. That’s right, Google hasn’t always been Google. And at its inception back in 1996, it had a somewhat more risqué title. It was called… BackRub. Yep, BackRub. According to Standford University computer scientist David Koller, who wrote about the brand’s genesis back in 2004, founders Larry Page and Sergey Brin came up with the search engine's first name as a nod to its analysis of the web’s “back links”. However, a year after BackRub was born, Page and his officemates – including fellow graduate students Sean Anderson, Tamara Munzner, and Lucas Pereira – discussed a number of possible alternatives to the massage-evoking moniker. According to Koller, the final, fateful brainstorming session occurred one day in September of that year. “Sean and Larry were in their office, using the whiteboard, trying to think up a good name - something that related to the indexing of an immense amount of data,” he recalled. “Sean verbally suggested the word ‘googolplex,’, and Larry responded verbally with the shortened form, ‘googol’ (both words refer to specific large numbers). “ Anderson then searched the Internet domain name registry database to see if the newly suggested name was still available to use. But, since “Sean is not an infallible speller”, “he made the mistake of searching for the name spelt as ‘google.com,’ which he found to be available,” Koller continued. “Larry liked the name, and within hours he took the step of registering the name ‘google.com’ for himself and Sergey.” And the rest, as they say, is history. Sill, 25 years on from that simple domain name registration that would go on to change the world, people have shared their bewilderment that “BackRub” could have become a household name. “I could die without knowing that this was Google's old name,” one X/Twitter user commented. “What were they smoking back in 90s??” asked another. Meanwhile, a third responded with what we’re all now thinking: “Tbh I need a backrub.” At least the tech titans can now give themselves a pat on the back for a job well done with “Google”. Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

The Hubble Space Telescope has gone into “safe mode” for the third time in a week. The ageing, floating observatory – which was launched in 1990, with an expected lifespan of 15 years, and was last serviced by the space shuttle in 2009 – occasionally needs to be fixed from the ground when it runs into issues. This time, Nasa said it had entered safe mode because of an “ongoing gyroscope issue”. The space agency is “working to resume science operations”, it said. The current problems had begun 23 November, it said, and it is still not online. The telescope had been hit with the same issue twice in the days before, when it was also sent into safe mode – but came back online. Nasa said Hubble was otherwise in good health, and that its instruments were stable. It is able to operate with just one working gyroscope, but is less efficient when it does. When the spacecraft was serviced on the fifth and final visit from the space shuttle, in 2009, astronauts installed six new gyroscopes on Hubble. Three of those are still in operation, including the one currently having issues. The gyroscopes are used to aim the telescope around space. They measure Hubble’s turning and help it work out where it is pointing, so that it can be moved around in space. Nasa says that it believes Hubble will continue working, alongside other telescopes such as Webb, “throughout this decade and possibly into the next”. When it is no longer operational, Hubble will re-enter Earth’s atmosphere, though that is not expected to happen until the mid to late 2030s at the earliest. It is expected to have a propulsion system attached to it which will either push it down for a controlled fall into the Pacific Ocean or carry it further up into a higher orbit. Read More Nasa has received a signal from 10 million miles away SpaceX hints next Starship launch attempt could be soon Elon Musk believes OpenAI may have made ‘dangerous’ discovery

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