Mark Zuckerberg’s Threads app has become the leading Twitter competitor within hours of launching, attracting three times as many users as all other rivals combined. Parent company Meta, which also controls Facebook and Instagram, saw 22 million people sign up to its latest app offering within 12 hours of releasing it on Thursday. The text-based social media app is designed to offer an alternative to Twitter, which has been blighted with issues and controversies since Elon Musk took it over last year. Other Twitter rivals, including Donald Trump’s Truth Social, are yet to reach a critical mass to make them serious contenders in the space. The former US president’s app has around 2 million monthly active users, while Bluesky, Mastodon, Parler and Tribel have an estimated 4.5 million users combined. It took Twitter roughly three years to reach the number of users that Threads achieved in its first day, however Mr Musk’s app still has more than 10-times the number of active users. Thread’s user growth puts it in line to become the fastest growing app of all time, with no other launch seeing as many users sign up in a single day. Early adopters of Threads include singer Jennifer Lopez, NFL star Tom Brady and adventurer Bear Grylls. Despite this success, it remains a long way off the number of Twitter users, which had an estimated 330 million monthly active users in the first half of the year. It is unclear how many of the new Threads users were already Twitter users, and whether they will make the switch permanently if they were regular users of Mr Musk’s platform. Some analysts believe Threads could potentially become the most popular text-based social media app, given that it arrives at a time of growing dissatisfaction with Twitter among some users. “Threads looks set to be the Twitter killer, and comes at the worst possible time for Elon Musk’s doomed social network,” said Drew Benvie, chief executive of consultancy firm Battenhall. “The long anticipated alternative to Twitter will offer Instagram’s two billion users a more reliable and useful way of using social media that Twitter used to do so well. But with Twitter becoming more unreliable, costly and unsafe than ever, I expect users will vote with their fingers.” Read More Threads: What is it, can it rival Twitter and what are the risks? Watch live: Robots take part in UN discussion on AI in healthcare Threads: What it’s like to use Instagram’s new Twitter rival Meta’s new Twitter rival app Threads gets over 10 million sign-ups

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BOSTON--(BUSINESS WIRE)--Jul 10, 2023--

Apple has unveiled an augmented reality headset which it claims to be “the most advanced personal electronic device ever”. Called Vision Pro, it is labelled as “mixed reality” as it combines “virtual reality” – in which the wearer is fully immersed in the digital world – with “augmented reality” – where digital images are overlaid onto the real world. Apple CEO Tim Cook said: “Blending digital content with the real world can unlock experiences like nothing we’ve ever seen.” The device, which resembles a pair of ski goggles, features a glass 23-million-pixel screen which covers the upper face and is controlled using the wearer’s eyes, hands and voice. It enables what Apple calls “spatial computing” – where the wearer can interact with digital content “just like it’s in your physical space”. The headset features built-in speakers and attaches using an adjustable headband, while a wire leads from the device to a battery pack which sits in the user’s pocket. Vents draw in air to cool the device down, rendering it “virtually silent”, Apple claimed. Vision Pro will cost 3,499 US dollars (£2,800) – roughly 10 times the price of the Meta Quest 2, the leading VR headset from Facebook’s parent company, which retails for £299.99. It will be available online and in Apple stores in the US from early next year and will come to more countries “later next year”. After years of speculation, the product was unveiled at Apple’s annual Worldwide Developers Conference at its California headquarters on Monday. This is the first augmented reality headset released by Apple, and the first new product it has launched since announcing the Apple Watch in 2015. Mr Cook, who succeeded Steve Jobs as Apple CEO in 2011, said: “I believe that augmented reality is a profound technology. Blending digital content with the real world can unlock experiences like nothing we’ve ever seen. “Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world. “With Vision Pro, you’re no longer limited by a display. Your surroundings become an infinite canvas. “There are certain products that shift the way we look at technology and the role it plays in our lives. “Apple’s Vision Pro, together with Vision OS, introduces an entirely new spatial computing platform, a platform that presents incredible possibilities for our users and exciting new opportunities for our developers.”

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