Your brain doesn’t work the same when you speak to someone on Zoom, scientists have confirmed. Neural signalling is significantly less when chatting to someone through a video call rather than having a face-to-face conversation, the new study found. When researchers watched the brain of someone talking in real life, they found that there was a detailed and complex system of neurological activity. On Zoom, however, that was dramatically less. It suggests that there is still something fundamentally lacking about speaking with someone online. People’s faces are not able to light up people’s brains in the same way, the researchers suggest. That is something of a surprise: current models suggest that the brain should process people’s faces in the same way whether they are on Zoom or in real life, given the features of them are the same. But the new study suggests that there really is something fundamentally different between the two contexts. “In this study we find that the social systems of the human brain are more active during real live in-person encounters than on Zoom,” said Joy Hirsch, a Yale professor who was the lead author on the new study. “Zoom appears to be an impoverished social communication system relative to in-person conditions.” To find that, researchers studied people’s brains in real time as well as looking at other signals, such as where people’s eyes moved. As well as increased neural activity, the researchers found that people’s eyes hovered for longer on the real faces, for instance. The two people’s brains also seemed to be more co-ordinated. That suggests that there are more social cues being shared between the two people, they said. “Overall, the dynamic and natural social interactions that occur spontaneously during in-person interactions appear to be less apparent or absent during Zoom encounters,” Professor Hirsch said. “This is a really robust effect.” The study suggests that face-to-face encounters remain very important, even as technology companies and others come up with new ways for us to interact with people remotely, the authors said. “Online representations of faces, at least with current technology, do not have the same ‘privileged access’ to social neural circuitry in the brain that is typical of the real thing,” said Professor Hirsch. The findings are described in a new paper, ‘Separable Processes for Live “In-Person” and Live “Zoom-like” Faces’, published in Imaging Neuroscience. Read More The Apple Watch feature everyone has been waiting for has finally arrived Scientists find surprise ‘layer’ underneath surface of Mars Apple’s plans for the future of AirPods might just have been revealed

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Facebook and Instagram users in Europe could pay a monthly fee of at least €10 (£9) for an ad-free version of the platforms, according to reports. The charge, which follows a similar subscription fee introduced to X/Twitter, would allow parent company Meta to comply with Europe’s data privacy laws, The Wall Street Journal reported. Prices for Facebook and Instagram mobile users would be higher, at roughly €13 a month, because Meta needs to account for commissions charged by the Apple and Google app stores on in-app payments, the publication said, while adding more accounts would cost €6 each. The European Union data privacy rules pose a threat to its lucrative business model of showing personalised ads to users, meaning paid subscriptions could offset any potential losses in advertising revenue. Meta would give users the choice between continuing to use the platforms with ads or paying for the ad-free version, the WSJ said. “Meta believes in the value of free services which are supported by personalised ads,” the company said in a statement. “However, we continue to explore options to ensure we comply with evolving regulatory requirements. We have nothing further to share at this time.” The EU's top court said in July that Meta must first get consent before showing ads to users – a ruling that jeopardises the company's ability to make money by tailoring advertisements for individual users based on their online interests and digital activity. It's not clear if EU regulators will sign off on the plan or insist that the company offer cheaper versions. The newspaper said one issue regulators have is whether the proposed fees will be too expensive for most people who don't want to be targeted by ads. Additional reporting from agencies Read More Meta enters AI chatbot market with its own virtual assistant

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