Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

By Katie Paul and Yuvraj Malik NEW YORK (Reuters) -Meta Platforms beat expectations for third-quarter profit and revenue on Wednesday,

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A venture firm backed by Power Corp. of Canada closed a round for a new climate-technology fund, tapping

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South African Environment Minister Barbara Creecy said she expects the long-delayed implementation plan for an $8.5 billion climate

It seems like only yesterday that Sony slapped an exciting new number onto the PlayStation,

As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

The US government on Tuesday accused Google of paying out $10 billion a year to Apple and other firms in order to safeguard...

SpaceX has broken its own record for the number of launches in a single year with its 62nd rocket sent into space on Sunday. A Falcon 9 carrying Starlink internet satellites lifted off from Nasa’s Kennedy Space Center in Cape Canaveral, Florida, at 10.47pm local time, surpassing the previous milestone of 61 launches set in 2022. It was the 10th flight for the first stage booster rocket, with SpaceX also breaking a separate record earlier this year for launching reused rockets. The Falcon 9 rocket landed on a drone ship in the Atlantic Ocean after delivering the Starlink satellites into low-Earth orbit. SpaceX boss Elon Musk said SpaceX could complete up to 100 rocket launches this year, making the private space firm by far the most prolific company or space agency to send payloads into space. “SpaceX has delivered ~80 per cent of all Earth payload mass to orbit in 2023. China is ~10 per cent and rest of world other ~10 per cent,” Mr Musk posted on X, formerly known as Twitter. “Based on the Falcon launch plan for next year, SpaceX will deliver ~90 per cent of all Earth payload to orbit. Starship will take that to >99 per cent in future years. These magnitudes are madness to consider, but necessary to make consciousness multiplanetary.” SpaceX’s Starship is the largest and most powerful rocket ever built – measuring 121 metres in height and with a thrust of 5,000 metric tons – but is yet to successfully complete an orbital flight. Following a successful high-altitude flight test in 2021, SpaceX attempted a 90 minute orbital flight earlier this year but it exploded just three minutes into the flight. The next attempt is expected to take place this month, though no exact date has been set. More than 1,000 design changes have been made to the craft since the first failed attempt, including new venting systems and heat shields to improve the stage separation of the upper and lower stages of the rocket. The US Federal Aviation Administration (FAA) is yet to grant a launch licence for the latest mission amid concerns about issues revealed in the first orbital launch attempt. SpaceX has already secured a multi-billion dollar deal with Nasa to keep developing Starship for use on the US space agency’s Artemis mission, which aims to return astronauts to the Moon this decade. Mr Musk has previously said that Starship is integral to his plans to turn humanity into a multi-planetary species, with the aim of deploying a fleet of Starships to establish a permanent colony on Mars before 2050. Read More ‘It’s like an airport’: How SpaceX normalised rocket launches SpaceX crew streak across sky before splashing down off Florida coast Watch live: SpaceX launches satellites for US Space Development Agency Elon Musk’s SpaceX sued over allegations of hiring discrimination

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