Since Elon Musk took over Twitter last year and converted it into X, critics have warned that his plans for the popular social network could lead to an explosion of hate on the platform. Now, blue-chip advertisers like Apple and Disney are reportedly fleeing X amid an outbreak of antisemitic content on the site — including posts from the billionaire owner himself. X’s content policy ostensibly forbids “targeting individuals or groups with content that references forms of violence or violent events where a protected category was the primary target or victims, where the intent is to harass” including “text that refers to or depicts…genocides, (e.g., the Holocaust),” but antisemitic and pro-Nazi content continues to appear on the network. Mr Musk attracted widespread condemnation on Wednesday when he responded to a tweet echoing claims of the racist and often antisemitic “great replacement” theory, including that Jewish people were “flooding” America with “hordes of minorities” to promote “dialectical hatred against whites, calling the claim “the actual truth.” That theory was among the hateful ideas directly referenced by the gunman who killed 11 people at a Pittsburgh synagogue in 2018, the deadliest antisemitic attack in US history. Later, Mr Musk singled out the Anti-Defamation League, a civil rights advocacy group that monitors antisemitism and forms of extremism, claiming the group promotes “de facto anti-white racism.” ADL CEO responded to the claims, calling them “dangerous.” “At a time when antisemitism is exploding in America and surging around the world, it is indisputably dangerous to use one’s influence to validate and promote antisemitic theories,” he wrote on X. The White House also weighed in, accusing the tech CEO of spreading “abhorrent promotion of antisemitic and racist hate.” “It is unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust,” the White House said in a statement. But the controversy was only just beginning. The following day, Media Matters for America, a left-leaning media watchdog group, published an analysis showing advertisements from major brands like Apple, NBCUniversal, IBM, and Oracle appearing alongside openly pro-Nazi tweets on X. In one example, a post claiming Hitler and the Nazis represented a “spiritual awakening” appeared right above an ad for Apple’s Mac computers. Taken together, amid the already tense cultural backdrop of the Israel-Hamas war, seemed to be a breaking point for major advertisers, who were already wary of what the new X/Twitter would look like. On Thursday, IBM told the Financial Times it had “suspended all advertising on X while we investigate this entirely unacceptable situation.” A source at Apple told Axios that the company was doing the same, and a Lions Gate Entertainment spokesperson confirmed that it too was joining the exodus. Disney has also paused spending on X, The New York Times reports. The Independent has contacted X for comment. Company leaders at X have appeared alternatively apologetic and nonchalant. “X’s point of view has always been very clear that discrimination by everyone should STOP across the board – I think that’s something we can and should all agree on,” CEO Linda Yaccarino wrote on Thursday on X. “When it comes to this platform – X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world – it’s ugly and wrong.” Mr Musk, for his part, alternated between jokes and explanations. He shared a clip of someone playing a video game level called “Echo of Hatred,” with the caption “defeating hatred is never easy,” while also endorsing a post about a book that claims IBM punch-card technology enabled the Nazis to carry out the Holocaust. “Clear calls for extreme violence are against our terms of service and will result in suspension,” he wrote elsewhere on X on Friday. Though this week has taken controversy on X to new heights, it’s not the first time the social network has been accused of enabling antisemitism. In September, Mr Musk threatened to sue the ADL, blaming the watchdog group for “trying to kill this platform” with accusations of antisemitism. “To be super clear, I’m pro free speech, but against anti-Semitism of any kind,” he added. At the time, the ADL told The Independent it wouldn’t comment on legal threats, but noted Mr Musk happened to be working on the same side as a “Ban the ADL” campaign created by self-described antisemites. “ADL is unsurprised yet undeterred that antisemites, white supremacists, conspiracy theorists and other trolls have launched a coordinated attack on our organisation. This type of thing is nothing new,” the ADL spokesperson said. “Such insidious efforts don’t daunt us. Instead, they drive us to be unflinching in our commitment to fight hate in all its forms and ensure the safety of Jewish communities and other marginalised groups.” Elsewhere, the network has been accused in recent days of allowing neo-Nazis to profit from X’s creator revenue-sharing programme. This summer, a study from the Center for Countering Digital Hate alleged X failed to take down 99 per cent of a selection of hate content flagged by the group. The group alleged that “the platform is allowing them to break its rules with impunity and is even algorithmically boosting their toxic tweets.” X disputes the findings. Read More White House condemns Elon Musk’s ‘abhorrent’ promotion of antisemitism IBM pulls ads from Elon Musk's X after report says they appeared next to antisemitic posts IBM suspends advertising on X after appearing next to pro-Nazi posts Corporate, global leaders peer into a future expected to be reshaped by AI, for better or worse Elon Musk under fire for calling antisemitic conspiracy theory the ‘actual truth’ Starmer accuses Sunak of ‘fanboying’ over Elon Musk in heated exchange

Under normal circumstances, the U.S. doesn't rank on the list of the 20 worst cities for air quality.

Reddit has closed the official forum for its collaborative experiment Place after users filled it with explicit messages directed at the company’s management. Reddit Place launched for the third time last month, allowing all users to fill in the pixels of a 1-million-pixel canvas. The six day project came amid protests against Reddit introducing charges that forced third-party apps to close, with chief executive Steve ‘Spez’ Huffman becoming a target of explicit graffiti on the r/Place canvas. One week after the experiment ended, Reddit announced that no posts or comments would be allowed on the r/Place sub-reddit, which had become a focal point for the ongoing protests against Mr Huffman and the rest of Reddit’s management. “This community will no longer be open for posting or commenting,” a post pinned to the r/place sub-reddit stated. “Thank you to everyone who participated in r/place 2023. Until we meet again.” The post received 7,000 upvotes but the top comment, which stated “F**k u/SPEZ”, received more than 17,000. The final version of the r/Place canvas included dozens of similar messages directed at Mr Huffman, with some Reddit users accusing admins of censoring parts of the canvas. The Place experiment was pushed back several times in an effort to avoid coinciding with the worst of the protests, which had seen thousands of high-profile Reddit communities go dark in an effort to force the company into rescinding the proposed API charges to third-party apps like Apollo. These demands were ignored, and most Reddit communities have since returned to normal operations. The company acknowledged the poor timing of the collaborative art experiment by including the tagline: “Right place, wrong time.” Reddit did not respond to a request for comment from The Independent about the protests. Read More Reddit protests see r/Place experiment immediately hijacked with grotesque graffiti Kenya suspends eyeball-scanning crypto worldcoin Google warns Gmail users they could be about to lose their account

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