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Dozens of popular Reddit communities have pledged to continue a blackout indefinitely after no resolution was reached over a pricing dispute. The protest was initially meant to last 48 hours, with moderators of the subreddit communities hoping the action would force Reddit’s chief executive to reconsider charges for third-party app developers. These charges have already forced the Apollo app to announce that it is shutting down, as they mean it will no longer be able to afford access to Reddit’s API (Application Programming Interface). Apollo is one of several platforms that Reddit members use to access the site, with several subreddits posting a message on Wednesday stating: “Reddit is killing third-party applications (and itself).” The continuation of the protest will impact millions of Reddit users, with more than 300 subreddits committing to staying dark. They include r/music, which has 32 million subscribers, and r/videos, which has around 26 million members. Unpaid volunteers who moderate the communities claim that Reddit admins have been removing moderators who support the protest in order to force the sub-Reddits to open. One moderator of r/gaming also claimed the defiant stance was a response to Reddit chief executive Steve Huffman claiming that the protest “will pass”. In an internal memo to staff this week, Mr Huffman reportedly referred to the blackout as “noise”, despite more than 8,000 communities initially taking part on Monday. “Please know that our teams are on it, and like all blowups on Reddit, this one will pass as well,” he wrote, according to The Verge. “We absolutely must ship what we said we would. The only long term solution is improving our product, and in the short term we have a few upcoming critical mod tool launches we need to nail.” Mr Huffman also warned staff members to not wear the Reddit logo in public, in case it made them the “object of [users’] frustrations”. The CEO claimed that the site-wide protest had not resulted in “any significant revenue impact”, though this is unlikely to remain the case if widespread blackouts continue. Read More ‘This will pass’: Reddit boss responds to major chaos at site Reddit is in chaos – and it’s boss has finally responded Reddit down amid major protest Reddit just went ‘dark’, and the site is in chaos

Mark Zuckerberg’s Threads app has become the leading Twitter competitor within hours of launching, attracting three times as many users as all other rivals combined. Parent company Meta, which also controls Facebook and Instagram, saw 22 million people sign up to its latest app offering within 12 hours of releasing it on Thursday. The text-based social media app is designed to offer an alternative to Twitter, which has been blighted with issues and controversies since Elon Musk took it over last year. Other Twitter rivals, including Donald Trump’s Truth Social, are yet to reach a critical mass to make them serious contenders in the space. The former US president’s app has around 2 million monthly active users, while Bluesky, Mastodon, Parler and Tribel have an estimated 4.5 million users combined. It took Twitter roughly three years to reach the number of users that Threads achieved in its first day, however Mr Musk’s app still has more than 10-times the number of active users. Thread’s user growth puts it in line to become the fastest growing app of all time, with no other launch seeing as many users sign up in a single day. Early adopters of Threads include singer Jennifer Lopez, NFL star Tom Brady and adventurer Bear Grylls. Despite this success, it remains a long way off the number of Twitter users, which had an estimated 330 million monthly active users in the first half of the year. It is unclear how many of the new Threads users were already Twitter users, and whether they will make the switch permanently if they were regular users of Mr Musk’s platform. Some analysts believe Threads could potentially become the most popular text-based social media app, given that it arrives at a time of growing dissatisfaction with Twitter among some users. “Threads looks set to be the Twitter killer, and comes at the worst possible time for Elon Musk’s doomed social network,” said Drew Benvie, chief executive of consultancy firm Battenhall. “The long anticipated alternative to Twitter will offer Instagram’s two billion users a more reliable and useful way of using social media that Twitter used to do so well. But with Twitter becoming more unreliable, costly and unsafe than ever, I expect users will vote with their fingers.” Read More Threads: What is it, can it rival Twitter and what are the risks? Watch live: Robots take part in UN discussion on AI in healthcare Threads: What it’s like to use Instagram’s new Twitter rival Meta’s new Twitter rival app Threads gets over 10 million sign-ups

Projections range from zero to low single-digit growth. The evidence from early reporters so far is positive, but then there are unusual surprises—up or down.

An ornery bird once tried to disembowel the Man in Black.