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Elon Musk’s plan to build an “everything app” is underway. After rebranding Twitter to X, the tech billionaire encouraged users to rethink the “whole concept” of what the platform is. Before he even purchased Twitter in October 2022, Mr Musk said that buying the site was an “accelerant” to creating a super app akin to China’s WeChat, India’s PayTM and Indonesia’s GoJek. These apps offer users the ability to not just make posts, but also send and receive payments, watch and listen to content, and even access services like booking taxis or ordering food deliveries. Earlier this month, Mr Musk reportedly secured money-transmitting licenses in three US states, suggesting it is already preparing to become a payments business. Linda Yaccarino, who took over as the chief executive of Twitter last month, gave more details about what the new X app will become, tweeting on Sunday that the rebranding was part of the company’s goal to “transform the global town square” beyond a social network. “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she tweeted. “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.” X did not respond to a request for further information from The Independent about when such changes might take place. Shortly before his takeover of Twitter was complete, Mr Musk tweeted: “Twitter probably accelerates X by three to five years, but I could be wrong.” Mr Musk has had access to the X.com domain since 2000, during which time he was working on PayPal. Before rebranding Twitter, the website simply showed the letter ‘X’, but now redirects to Twitter.com. Earlier this year, Twitter changed its business name to X Corp to align with Mr Musk’s “everything app” vision, but social media experts have questioned whether such a concept could ever work outside of Asia. “I’ll believe it when I see it,” industry commentator Matt Navarra said at the time of Mr Musk’s takeover. “Super apps, as they are known in the industry, are not a new thing. They’ve been hugely successful in Asia, but have not really caught on elsewhere. Could Twitter form part of a super app that lets you buy goods, chat to friends, get news updates, book a taxi etc.? Sure. Can Elon Musk make it work? Possibly. Will Elon actually do it? Who knows. He seems to have commitment issues.” Others have raised concerns about whether ditching the Twitter brand and associated bird logo could further damage the platform’s reputation, which has been under heavy scrutiny since Mr Musk’s takeover last year. “By changing Twitter’s app name, Elon Musk will have single handedly wiped out over fifteen years of a brand name that has secured its place in our cultural lexicon,” Mike Proulx, a research director at advisory firm Forrester, told The Independent. “This is an extremely risky move because with ‘X,’ Musk is essentially starting over while its competition is afoot.” Read More Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’ Twitter no longer exists as a company Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’ DMs may come to Threads soon as app’s user base grows to one-fifth of Twitter’s Twitter in negative cash flow due to 50% drop in advertising revenue, says Elon Musk

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A major bank has issued a warning about crypto investment scams, with victims standing to lose more than £10,000 on average and young adults often being particularly at risk. Lloyds Bank has recorded a 23% rise in reports of cryptocurrency investment scams by customers in its banking group (including Lloyds Bank, Halifax and Bank of Scotland) between January and September 2023, compared with the equivalent period last year. Victims are losing £10,741 on average, up from £7,010 last year, the bank said, with many of the scams it analysed originating on social media. The most common age range for crypto scam victims is 25 to 34 years old, Lloyds said. Would-be crypto investors typically make an average of three payments before they realise they have been scammed, taking around 100 days from the date of the first transaction before they report it to their bank, Lloyds added. Crypto is a highly risky asset class and remains largely unregulated, which makes it an attractive area for fraudsters to exploit Liz Ziegler, Lloyds Bank Fraudsters often pose as investment managers, promising that any payments made by the victim will be invested on their behalf, often with the promise of huge returns. Sometimes the victim will be shown a fake investment account, suggesting that the funds are already making a profit, or a small amount of money will be transferred back into their bank account. But often there is no genuine crypto holding and the fraudster will disappear. In some cases, there will be an actual investment account held in the victim’s own name and registered with a legitimate platform. But once funds have been deposited, victims may be tricked into handing over their account login details, or passing control of their digital wallet over to the fraudster. They might also be directed to transfer cryptocurrency from within their own account to another digital wallet, which is under the control of criminals. Liz Ziegler, fraud prevention director at Lloyds Bank, said: “Crypto is a highly risky asset class and remains largely unregulated, which makes it an attractive area for fraudsters to exploit. If something goes wrong, you’re unlikely to get your money back.” Here are Lloyds’ tips for protecting yourself from crypto fraudsters: – Criminals often put adverts for scam crypto investments on social media. They can also send offers by direct message. They will promise returns that you cannot get elsewhere or make claims about “guaranteed” profits. If you are contacted out of the blue about an investment, it is likely a scam. – Fraudsters can easily set up fake companies, social media profiles and websites to clone real firms. Use the Financial Conduct Authority (FCA) website to find genuine contact details for a company and check for warnings about fake firms. Always do your own research or seek professional financial advice. – Never share the log in details for your investment account or your private cryptocurrency keys with anyone else. A legitimate firm would never ask you for this. Remember, if you transfer funds to another account that is not in your name, you have lost control of your money. – Fraudsters may ask you to pay an account in a different name to the company you are meant to invest with. If the names do not match, it is a sign of a scam. Paying by card (rather than a bank transfer) may offer you more protection if something goes wrong. Read More Council investigating extent of cyber attack that affected website and systems Setback for Ireland as EU legal adviser recommends revisit of Apple tax case Smartphones ‘may be able to detect how drunk a person is with 98% accuracy’ Ireland and Apple await major development in long-running EU tax dispute Guidance urges parents not to buy smartphones for primary school children William ‘blown away’ by futuristic technology from Singapore start-ups

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