Since its launch in January 2022, KSI and Logan Paul's Prime Hydration has taken over shelves, social feeds and resale sites. Marketed at £2 a bottle in supermarkets across the UK with some strict 'one per customer' rules, the viral energy drink has since landed in local off-licences and sites such as eBay at a much higher price point. The drink even prompted one diehard fan to create an app dedicated to helping others monitor stock levels after witnessing teens and parents queueing up in the early hours to get their hands on a bottle. In a recent YouTube video, KSI reacted to the inflated Prime prices, with one eBay listing at a staggering £500 ($631). A separate listing saw a single bottle of Prime Lemonade for £148 ($186) with 22 bidders. "That’s why there’s a huge rush to get them… people are making stupid profit," he said. "There’s probably people that actually want to try the drink, but then there are also people that are like, 'yeah, I can make a s*** ton of money.'" Sign up for our free Indy100 weekly newsletter People Are Reselling Prime for THIS MUCH?? www.youtube.com This isn't the first time the YouTuber addressed Prime's inflated resale prices. Earlier this year, KSI took to Twitter, telling followers, "It's literally impossible to combat." "We’re sending loads to retailers," he responded to one fan. "However I fear that not all of the bottles will end up on the shelves due to foul play and opportunists. And I hate to say it but it’s literally impossible to combat that I’m afraid." In a separate TikTok video, KSI urged fans to stop paying the ridiculous resale prices. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Imane ‘Pokimane’ Anys has had her say on the recent controversial changes to Twitch, which has seen the streaming platform face an online backlash. Earlier this week, Twitch changed its branded content guidelines and faced immediate pushback from content creators. The changes impacted how users could advertise sponsorships as well as banning them from multi-streaming to “Twitch-like” platforms. Just a day later, Twitch revealed that they were removing the new guidelines after receiving widespread criticism. Sign up to our free Indy100 weekly newsletter “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” a statement read. “Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business. “We want to work with our community to create the best experience on Twitch and to do that we need to be clear about what we’re doing and why we’re doing it. We appreciate your feedback and help in making this change.” Despite the apology, users have continued to hit out at Twitch. Pokimane has now spoken about the direction streaming could take in future, and urged users to pursue new routes to get what they deserve for their content. “I feel like because content creation is becoming so saturated [and] we often have trouble relying on the platforms we use, the future is direct to consumer paid content (patreon, onlypans, consumer goods, etc),” Pokimane wrote. “Cut out the middle man and get proper compensation for what you make/do!” she added. “Social media platforms will obviously always be used, but I think people will start looking at them as tools to gain exposure instead of being the way to make money,” the streamer went on to say. It comes after the CEO of Twitch, Dan Clancy, personally apologised during a recent stream for the abandoned changes to guidelines and said the company had “messed up”. “Let me just go straight to the point. For those who don’t know, we recently released this branded content policy. I won’t go through all the details,” he said recently. “We got a lot of negative pushback and the bottom line is we messed up. It’s on us and I apologise for that.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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