E-commerce giant Amazon has said it uses artificial intelligence systems to prevent fake reviews on the platform that can intentionally mislead customers. While the company already uses machine learning models to detect risks such as links to other accounts, sign-in activity, review history, and other indications of unusual behavior that point to fake reviews, the tech giant said on Tuesday that is further investing in sophisticated fraud-detection tools. Using several such methods, the company said it “proactively blocked over 200 million suspected fake reviews” from its stores in 2022. “We will continue to build sophisticated tools that protect customers, our selling partners, and our store from bad actors that attempt to profit by proliferating fake reviews globally,” Amazon said. In the new statement, the e-commerce giant warned of the emergence of an illicit industry of “fake review brokers,” who approach consumers via social media channels, and messaging services, soliciting them to write fake reviews in exchange for money or other incentives. These brokers, according to Amazon, portray themselves as legitimate businesses with networks of hundreds of employees stationed worldwide. So far, it has taken legal action against over 90 such bad actors around the world who facilitated fake reviews and sued more than 10,000 Facebook group administrators who attempted to put fake reviews. It also reported over 23,000 abusive social media groups, with over 46 million members and followers, that facilitated fake reviews in 2022, the company added. These high-volume fake review brokers a “global problem” impacting multiple industries, according to Amazon, which called on the private sector, consumer groups, and governments to work together to stop fake review brokers. “Through cross-industry sharing – including information on bad actors’ tactics and techniques, who they are targeting, the services they provide, and how they operate – we can more effectively shut down these schemes, thereby protecting more consumers across different industries,” the company said. In countries that already have laws against soliciting fake reviews, it said regulators could do more to use their authority to take action against fake review brokers. “We also support greater funding for law enforcement to build further technical expertise to investigate and take down these brokers,” the multibillion-dollar conglomerate said. “Amazon will continue to protect our stores from fake reviews by investing in proactive tools to detect and stop fake reviews from impacting a customer’s buying decision,” it added. Read More Revealed: The delivery apps charging you double for your food shop Amazon staff spied on women private through Ring cameras, officials say ‘Last Beatles record’ was created using AI, says Paul McCartney Best Amazon deals and offers to buy now, from air fryers to Apple watches Jeff Bezos mocked for spending $4k on bottle of ‘engagement wine’ worth just $650 Elon Musk is once again world’s richest person

By Hyunjoo Jin SEOUL Tesla CEO Elon Musk is ready to cut electric car prices again to drive

We didn’t think it was possible, but Elon Musk’s tenure at Twitter took an even stranger turn this week after he rebranded the social media platform to “X” out of the blue. It turns out Musk has been obsessed with naming things after the letter all his career, but it still came as a big surprise that he decided to change the name of an internationally recognised brand overnight to something that sounds more like a porn site or gentleman’s club. The logo is a pretty generic graphic, which replaced the famous blue Twitter bird after Musk crowdsourced ideas from users last weekend. It’s left people with more questions than answers at this point – one of them surrounds the issue of Microsoft and potential disputes over the letter “X” as a trademark. “X” is pretty common in names of companies and organisations and the likes of Meta and Microsoft reportedly have intellectual property rights around the letter “X”. Sign up to our free Indy100 weekly newsletter In fact, as Reuters reports, the likelihood is that Twitter – now "X" – could well face legal action over the name change. "There's a 100 per cent chance that Twitter is going to get sued over this by somebody," said trademark attorney Josh Gerben. According to Gerben, there are close to 900 active U.S. trademark registrations surrounding the letter “X”. Microsoft does indeed have an X trademark which it’s held since 2003. However, it’s related to communications about its Xbox video game system. Meta Platforms also owns a trademark for an “X”, which is related to software and social media. According to Gerben, the two companies are unlikely to sue over the Twitter name change unless they believe the move encroaches on their brand equity. Douglas Masters, who is a trademark attorney at law firm Loeb & Loeb, said [via Reuters]: "Given the difficulty in protecting a single letter, especially one as popular commercially as 'X', Twitter's protection is likely to be confined to very similar graphics to their X logo. "The logo does not have much distinctive about it, so the protection will be very narrow." Social media user Keith Edwards posted on the topic by uploading a screen grab of Microsoft’s 2003 patent for “X”, writing: “Microsoft owns the trademark for X. This is just too good.” A community note was added to the post which read: Microsoft only holds this trademark for videogame-related services; this wouldn't affect Twitter. “However, Meta holds the ‘X’ trademark for ‘online social networking services... social networking services in the fields of entertainment, gaming and application development…’” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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