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The number of Twitter users is “tanking” following the release of rival app Threads, according to the head of an internet services company. Cloudflare chief executive Matthew Prince shared a graph showing an apparent decline in Twitter’s popularity following Elon Musk’s takeover of the social network late last year, with a steep drop appearing at the start of July when tech rival Mark Zuckerberg launched his text-based app. Separate figures from data intelligence platform Similarweb showed that traffic to Twitter was down 5 per cent in the first two full days that Threads was available, compared with the previous week, while user retention has also declined. In a report on the trend, Similarweb noted that the drop in user retention is “a bad sign for app user loyalty” for Twitter. The metric only accounts for people visiting Twitter’s website and not those using the app, with other measures suggesting the number of daily active users steadily increased in the nine months following Mr Musk’s takeover. Twitter does not publish up-to-date user data and did not respond to a request from The Independent for the latest figures. The launch of Threads last Thursday saw a record number of users flock to the app in its first few days, with Mr Zuckerberg revealing that the app had reached 100 million sign ups on Monday. “That’s mostly organic demand and we haven’t even turned on many promotions yet,” the Meta boss posted on Threads. “Can’t believe it’s only been five days!” Recent estimates published by Statista put the number of monthly active Twitter users at around 436 million. The arrival of Threads comes at a difficult time for Twitter, with Mr Musk recently announcing a limit to the number of tweets users can view after issues with data harvesting on the platform. Twitter has threatened to sue Threads’ parent company Meta, claiming former Twitter staff were hired to create a “copycat” platform. “Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information,” Mr Musk’s lawyer Alex Spiro wrote in a letter to Mr Zuckerberg, as reported by Semafor. “Twitter reserves all rights, including, but not limited to, the right to seek both civil remedies and injunctive relief without further notice to prevent any further retention, disclosure, or use of its intellectual property by Meta.” The Independent has reached out to Mr Spiro for further information about any potential legal action. Read More Musk, Zuckerberg and the bitter battle for the future of social media Account tracking Elon Musk’s jet is now on Threads after Twitter suspended it Elon Musk says ‘Zuck is cuck’ as Threads inches closer to 100m users Instagram’s boss has said it will fix some glaring issues with Threads

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Elon Musk’s X, formerly known as Twitter, slowed down access to rivals and news organisations, according to a new report. The company seemingly added a delay of as long as five seconds when people clicked on links to go elsewhere on the web, according to a Washington Post report. The delay was applied to a host of rival websites, including Facebook, Instagram and Bluesky. It was also used on the websites of news organisations that have been critical of Mr Musk, such as Reuters and the New York Times. Clicking a link on X to one of the affected websites resulted in a delay of about five seconds before the webpage loaded, the Washington Post reported, citing tests it conducted on Tuesday. Reuters also saw a similar delay in tests it ran. By late Tuesday afternoon, X appeared to have eliminated the delay. When contacted for comment, X confirmed the delay was removed but did not elaborate. Billionaire ElonMusk, who bought Twitter in October, has previously lashed out at news organizations and journalists who have reported critically on his companies, which include Tesla and SpaceX. Twitter has previously prevented users from posting links to competing social media platforms. Reuters could not establish the precise time when X began delaying links to some websites. A user on Hacker News, a tech forum, posted about the delay earlier on Tuesday and wrote that X began delaying links to the New York Times on Aug. 4. On that day, Musk criticized the publication’s coverage of South Africa and accused it of supporting calls for genocide. Reuters has no evidence that the two events are related. A spokesperson for the New York Times said it has not received an explanation from X about the link delay. “While we don’t know the rationale behind the application of this time delay, we would be concerned by targeted pressure applied to any news organization for unclear reasons,” the spokesperson said on Tuesday. A Reuters spokesperson said: “We are aware of the report in the Washington Post of a delay in opening links to Reuters stories on X. We are looking into the matter.” Bluesky, an X rival that has Twitter co-founder Jack Dorsey on its board, did not reply to a request for comment. Meta, which owns Facebook and Instagram, did not immediately respond to a request for comment. Additional reporting by Reuters Read More Twitter turning Tweetdeck into paid service after slowing down access to rivals The last parts of Twitter are being removed Musk pledges to fund legal bills of X users ‘unfairly treated’ by employers for posts Musk’s Twitter takeover sparks mass exodus of climate experts Snapchat experiences ‘temporary outage’ as My AI chatbot posts own Story WhatsApp rolls out AI tool for creating custom art

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