PARIS LA DÉFENSE--(BUSINESS WIRE)--Jun 28, 2023--

Elon Musk may face legal difficulties after rebranding Twitter to X, trademark experts have warned, with tech rivals Meta and Microsoft both owning intellectual property rights for the letter. The tech billionaire renamed the social network on Monday, nine months after taking over the company in a $44 billion deal. The name change forms part of his plan to turn the platform into an “everything app”, which will offer services akin to China’s WeChat and India’s PayTM. X chief executive Linda Yaccarino said the company wanted to “transform the global town square” to integrate payments, banking and create a “global marketplace for ideas, goods, services, and opportunities”. Before achieving this goal, however, IP lawyers claim Mr Musk’s firm may face challenges from its competitors. “There’s a 100 per cent chance that Twitter is going to get sued over this by somebody,” US trademark lawyer Josh Gerben told Reuters, noting that there are nearly 900 active US trademark registrations that already cover the letter X. These include Mark Zuckerberg’s Meta, which owns a federal trademark for a blue-and-white letter ‘X’ relating to “social networking services in the fields of entertainment, gaming and application development”. Microsoft also has registered trademarks for the letter ‘X’ relating to its Xbox video game console. Neither company responded to a request for comment. Mr Musk first owned the X.com domain in 1999, when he founded a financial services company that later went on to become PayPal. He reacquired the domain in 2017 after making a deal with his former company, before tweeting in October 2022 that buying Twitter was “an accelerant to creating X, the everything app”. It is not clear whether Mr Musk has applied for a trademark for X, but if he succeeds he may still face difficulties in protecting the registered rights against other brands using the letter. “The very essence of trade mark registration is obtaining an exclusive right to the brand that is registered,” Matthew Harris, a trademark lawyer with Pinsent Masons, told The Independent. “It may be difficult to obtain for Elon Musk under the ‘X’ rebrand, not to mention the difficulty, should he obtain registered protection, in trying to enforce any registered rights in ‘X’ against other brands using a similar name.” Read More What is Elon Musk’s ‘everything app’ X? Twitter to X: Why Elon Musk rebranded the social networking platform Twitter rebrands to X as Elon Musk loses iconic bird logo What is Elon Musk’s ‘everything app’ X?

ANN ARBOR, Mich.--(BUSINESS WIRE)--Jun 6, 2023--

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Apple’s new headset is expensive, not “magical” and is fundamentally different from Meta’s vision for the future, Mark Zuckerberg has said. The Vision One headset was revealed during Apple’s Worldwide Developers Conference this week. The company showed off both the hardware and a new idea for “spatial computing”, which will be available next year. Apple’s headset costs $3,500, and comes with a range of features including detailed displays and cameras that allow people to see out into the real world while they are using it. It also puts Apple in competition with Meta, which has been producing its own Quest headsets for years. Its headsets are considerably cheaper – with the upcoming Meta Quest 3 costing $499 – though are lacking in some of the same features. Now Meta chief executive Mark Zuckerberg has responded to the launch of that headset, saying that it represents a “vision of the future of computing” that is “not the one I want”. He also said that Meta had already explored all of the technology in Apple’s headset. It had opted to avoid using some of that technology in its own products in part because of the high cost that would be required to do so, he told staff in a meeting that was first reported by The Verge. Mr Zuckerberg suggested that was one of a range of philosophical differences between Meta’s approach to the headset and Apple’s. He also pointed to Meta’s aim to feature social features at the heart of its own headsets, as well as fitness features. “From what I’ve seen initially, I’d say the good news is that there’s no kind of magical solutions that they have to any of the constraints on laws of physics that our teams haven’t already explored and thought of,” he said. “They went with a higher resolution display, and between that and all the technology they put in there to power it, it costs seven times more and now requires so much energy that now you need a battery and a wire attached to it to use it. They made that design trade-off and it might make sense for the cases that they’re going for. “But look, I think that their announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important. We innovate to make sure that our products are as accessible and affordable to everyone as possible, and that is a core part of what we do. And we have sold tens of millions of Quests. “More importantly, our vision for the metaverse and presence is fundamentally social. It’s about people interacting in new ways and feeling closer in new ways. Our device is also about being active and doing things. By contrast, every demo that they showed was a person sitting on a couch by themself. I mean, that could be the vision of the future of computing, but like, it’s not the one that I want. “There’s a real philosophical difference in terms of how we’re approaching this. And seeing what they put out there and how they’re going to compete just made me even more excited and in a lot of ways optimistic that what we’re doing matters and is going to succeed. But it’s going to be a fun journey.” While Meta and Apple work together in many ways, they have occasionally clashed. Apple’s introduction of privacy features has in recent years curtailed the tracking required for Facebook’s ad business, for instance, which has occasionally to friction between the two.

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