Apple has opened pre-orders for the new iPhone 15 and 15 Pro. The new handsets were revealed at a livestreamed event this week, and will go on sale next Friday, 22 September. Pre-orders opened at 5am local pacific time, or 1pm in the UK. That is a little later than it used to be: Apple would open sales at midnight local time, which meant that customers on the east coast of the US had to wake up in the middle of the night if they wanted to ensure they were first in line. In the hours before those pre-orders opened, Apple took its store offline. Those attempting to buy anything saw a message reading “we can’t wait either”, and telling customers to come back later on. Apple was also once famous – and sometimes criticised – for the long lines that would appear outside of its stores ahead of the release of the iPhone, and the loud reception that customers received when they came to buy one. These days, however, it encourages people to buy the phone online if they can, and those queues have largely become a thing of the past. Nowadays, the company offers a range of ways to pre-order, many of which are intended to avoid queueing either online or at stores. Customers could line up their pre-order in advance, for instance – through a system called ‘Get Ready’ that lets them choose which iPhone and financing options they want, so that they are waiting when pre-orders actually open. Apple also lets people order their new products online and pick them up at a store, or to go to a store and have any out-of-stock products sent to them from there, in another measure that helps avoids lines or waiting. As well as buying the new iPhone directly from Apple, various networks are offering their own deals. Carriers largely run on the same schedule, opening pre-orders on 15 September and then making the phones available a week later. The iPhone 15 starts at £799, and the Pro version starts at £999. There had been considerable rumours in advance of the event that Apple was planning significant price rises – but prices actually fell slightly in the UK, while staying largely the same in the US. The normal iPhone 15 largely brings last year’s iPhone 14 Pro upgrades to the less expensive phones, including the Dynamic Island and its processor, as well as new colours. The iPhone 15 Pro gets a faster chip, improved cameras, and a new titanium material. The rest of the products unveiled during Apple’s ‘Wanderlust’ event – the Apple Watch Series 9, Apple Watch Ultra 2 and new AirPods Pro – are already available to order. Read More iPhone 12 is not emitting dangerous radiation, Apple says, amid fears of Europe ban France’s iPhone 12 ban could spread across Europe, regulators say Everything Apple killed off at iPhone 15 event

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The iPhone 15 is just days from launch, and will come with a change that Apple might never have wanted to make. The company will remove the Lightning port from the bottom of the iPhone, where it has been used for charging and data transfer since the iPhone 5 in 2012. Instead, it will move to USB-C, a slightly larger and more generic port. Apple has long resisted that port, even as it has comes to other Apple devices including its iPads and MacBooks. But it has been forced to do so by new rules coming from the European Union, which seek to reduce clutter and digital waste by requiring companies to use one charger. That new ruling applies to everything: not just phones, but other small electronic devices such as tablets and GPS systems. But since it was announced, much of the discussion has focused on Apple and its iPhone, largely because it was the only major company to resist the change. When the regulation was being discussed, Apple publicly and unusually criticised it. It said that the change would actually lead to more digital waste, since iPhone users would be forced to throw away their old cables, and that it would set a dangerous precedent in allowing governments to change how products are designed. Instead, it encouraged regulators to look at the other end of the cable: the one that plugs into the wall. If that was standardised then users could still rely on having somewhere to plug their cable into, and Apple already sells the iPhone with USB-C to Lightning cables. But late last year, after years of discussions, the European Parliament approved new rules that would require new devices to support USB-C. Apple confirmed soon after that it would comply with the rules. Apple does not intend to mention any of those regulatory changes or its opposition to them when it announces the iPhone at an event next week, however, according to a new report Bloomberg. Instead, it will aim to stress the benefits of the new technology. Apple will focus on the fact that customers will be able to use a single charging cable for their iPhones as well as their Macs and iPads; that there will be faster transfer speeds for the more expensive Pro phones; that charging will also sometimes be faster; and that they can be used with chargers from other, non-Apple devices. Some have suggested that Apple could limit the USB-C phones to Europe. But would have led to supply chain problems and customer confusion, the Bloomberg report suggested. Apple is still faced with a number of drawbacks for the change, however, including spending on the switch and losing money from licensing products that work with Lightning. The biggest danger might be opposition from users: when Apple switched to Lightning in 2012, it received sustained criticism from customers who were forced not only to buy new wires but also new devices such as docks that relied on that connection. This time around, however, customers might be more ready for the switch since USB-C is already used in so many products. The company will also put a USB-C cable in the box, and has been focusing on other charging technologies such as its proprietary MagSafe. However, Apple removed the charging brick from iPhone boxes with the iPhone 12 in 2020, and touted the environmental effects of doing so in a way that suggested it would not add it back again. As such, some customers might find themselves with enough cables, but nothing to plug them into, Bloomberg suggested. Read More Here’s when you will actually be able to get the new iPhone Apple is about to reveal the new iPhone – and a lot more Apple announces major event to reveal new phone Apple says its new product is making people ‘audibly gasp’ The powerful technology hidden in every iPhone – and all around you Vodafone users say they can’t call people

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