LYNCHBURG, Va.--(BUSINESS WIRE)--Jul 26, 2023--

Apple Inc.’s top executive in charge of its video and sports businesses is departing, according to people familiar

A new report from Wired has alleged that Elon Musk's Neuralink - a neurotechnology company developing a brain-computer interface - euthanised the company's macaque subjects after they suffered various complications from the implant. The report comes after human-test subjects were recently approved for Neuralink's clinical trial. Elon Musk had claimed earlier this month that "no monkey has died as a result of a Neuralink implant, but public documents obtained by the Physicians Committee for Responsible Medicine (PCRM) and seen by Wired, suggest that the primate subjects suffered complications including "bloody diarrhoea, partial paralysis, and cerebral edema." Musk had acknowledged the deaths on September 10 on Twitter/X, denying the deaths were "a result of a Neuralink implant", and that researchers had selected subjects who were already "close to death." However an anonymous former employee called this "ridiculous" if not a "straight fabrication." However, the public records reviewed by Wired suggest a different story. The PCRM, a nonprofit aiming to abolish live animal testing, claim that Musk knew his comments about the primate subjects deaths "to be false". They write that investors deserve to hear the truth about the safety, "and thus the marketability," of Neuralink's product. A December 2019 experiment outlined in one of the documents mentioned a subject known as Animal 15. The documents said that the subject "began to press her head against the floor for no apparent reason" just days after receiving the implant. Her condition only worsened as she "began to lose coordination" and "would shake uncontrollably when she saw lab workers." Staff finally euthanised her months later. Last year, the PCRM filed a complaint with the US Department of Agriculture (USDA) alleging that Neuralink's practices violate the Animal Welfare Act. The US Department of Transportation is also investigating Neuralink over allegations contimanted devices that were removed from monkeys' brains were illegally transported. Indy100 have reached out to Neuralink for comment. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

A tweet by Ozzy Osbourne showing him gaming on a Sony PlayStation VR2 has been banned for failing to mention that it was an ad. The tweet from Osbourne’s account in February read: “Did this spot with @PlayStation team. We had a lot of fun. Their new VR2 is really amazing.” The tweet included a video which began with a blue screen displaying the PlayStation logo before cutting to Osbourne in a living room taking a virtual reality headset and controllers out of a blue PlayStation box as his wife Sharon Osbourne told him that they needed to pack boxes and catch a flight to England. Osbourne replied that he wanted to play on his PlayStation and was shown swearing at dinosaurs via a VR headset and controllers before the video ended with the text: “Play has no limits,” followed by the PlayStation logo. We considered the wording, including the use of the word spot to refer to the video, was not sufficient to clearly indicate to consumers that the tweet was part of a commercial relationship between Sony and Ozzy Osbourne Advertising Standards Authority Sony, which responded to the Advertising Standards Authority (ASA) on both their and Osbourne’s behalf, said their agreement gave Osbourne’s management company final approval over the video’s script. The tech giant confirmed that Osbourne was contracted to post a tweet sharing the video as part of the agreement, with Sony specifying only that Osbourne must share the video in a way which clearly disclosed that he had worked with Sony. Addressing the tweet itself, Sony believed that the word “spot” in the text “Did this spot with the @PlayStation team” would be clearly understood by Twitter users to refer to an ad. They also believed that the placement of the wording at the beginning of the tweet meant it was sufficiently prominent for consumers to understand the commercial nature of the video before they watched it. The ASA said consumers should be made aware that a post was an ad before they engaged with it. The watchdog said: “We acknowledged the positioning of that wording in the tweet was both prominent and visible before the video started playing. “However, we considered the wording, including the use of the word spot to refer to the video, was not sufficient to clearly indicate to consumers that the tweet was part of a commercial relationship between Sony and Ozzy Osbourne and that the tweet was therefore an ad.” It added: “Because the ad did not make clear its commercial intent upfront, we considered it was not obviously identifiable as a marketing communication and concluded that it breached the Code.” It ruled that the ad must not appear again in the form complained about. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live No evidence to suggest Facebook not good for wellbeing, Oxford scientists say Harry and Meghan ring young online innovators after funding awards James Bulger’s mother condemns ‘disgusting’ AI clips on TikTok of murdered son

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