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Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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With the rise of AI, we've all seen how powerful this new technology can be particularly when it comes to music. As a result, people have been using AI to perfectly replicate the singing voices of different artists such as Drake, Ariana Grande, Billie Eilish, Taylor Swift and Harry Styles in order to make AI covers of different songs. For example, there is a viral AI cover of Harry Styles singing in a duet with Taylor Swift on her track Style which fans have been going crazy about. While AI can also be used to create deep fakes of celebrities too - where the celeb's face is digitally imposed on someone else's body which is often used to spread misinformation or for malicious intent. But what do artists think about this issue? Here are the celebrities who have spoken out so far on the topic of AI: Drake An AI song called "Heart on My Sleeve" that used Drake's and the Weeknd's voices went viral before being taken down by music streaming services. While Drake himself hasn't commented on all the AI songs that have been created, he did express his disapproval of the practice after the rapper responded to an AI-generated cover of him rapping Ice Spice’s “Munch”, writing: “This is the final straw AI.” Grimes Grimes has expressed enthusiasm towards the new AI-generated songs - and has told her fans they can use her voice to create their own tracks. Taking to Twitter, she shared a New York Times article about the viral AI-generated song using Drake and The Weeknd's voice. She wrote: "I'll split 50 per cent royalties on any successful AI-generated song that uses my voice. Same deal as I would with any artist I collab with. Feel free to use my voice without penalty. I have no label and no legal bindings." "I think it's cool to be fused w a machine and I like the idea of open-sourcing all art and killing copyright," she added. Though, later she did add a clarification on the platform as to what circumstances would cause her to get certain AI songs taken down for copyright - where "rly rly toxic lyrics," are used with her voice. "Ok hate this part but we may do copyright takedowns ONLY for rly rly toxic lyrics w grimes voice: imo you'd rly have to push it for me to wanna take smthn down but I guess plz don't be *the worst*. as in, try not to exit the current Overton window of lyrical content w regards to sex/violence. Like no baby murder songs plz," she wrote. "I think I'm Streisand effecting this now but I don't wanna have to issue a takedown and be a hypocrite later. ***That's the only rule." Rly don't like to do a rule but don't wanna be responsible for a Nazi anthem unless it's somehow in jest a la producers I guess "- wud prefer avoiding political stuff but if it's a small meme with ur friends we prob won't penalize that. Probably just if smthn is viral and anti abortion or smthn like that. Grimes added: "Rly rly don't like adding rules so I apologize but this is the only thing." Most recently, the singer and producer has shared a guide on how to do this, and shared the link in a tweet: "HOW TO MAKE MUSIC FEAT GrimesAI - we can distribute it for you and you can earn royalties from your work." Billie Eilish During an appearance on The Late, Late Show with James Corden back in May this year, Billie Eilish shared her thoughts on AI. "I feel like my approach is not as optimistic, I'm a little bit scared of it," she admitted. "I'm a little scared of what someone could create of me doing something with it." Eilish added: "Scary, scary to me, it just looks so real," as she went on to note how it's "One of the most impressive things I've encountered in my life." The singer's comments come after deepfake porn' of singer Eilish was promoted on people's TikTok in December last year. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

VANCOUVER, Wash.--(BUSINESS WIRE)--Aug 29, 2023--

Taiwan Semiconductor Manufacturing Co. reported better-than-expected sales on a boom in artificial intelligence applications demanding more of the