Elon Musk’s Twitter has started sending payments to some of its most most popular and controversial users. The scheme is part of what Twitter says is an ad revenue sharing programme, which will let people keep some of the money generated from showing advertising in the replies to their tweets. It is still not clear exactly how the size of the payments is decided, and some have reported receiving tens of thousands of dollars. Users must be subscribed to Twitter Blue and have at least five million impressions on their posts. The payments have gone to popular Twitter users that include some of the most controversial on the site. Andrew Tate, for instance, shared that he had received a payment of $20,000 from Twitter. Many of those who have received payouts have had their accounts boosted by Elon Musk in recent months. Mr Musk has often replied to some of the site’s users – especially those focused on politics – seemingly in an attempt to draw more attention to those accounts. Some critics of Mr Musk had suggested that he had favoured right-wing accounts in the first payouts. But the nature of the accounts may also be affected by the fact that users must pay for Twitter’s premium Blue membership – which has been embraced by many of Mr Musk’s political allies – and other non-political accounts did post that they had received payments. Mr Musk first announced the ad sharing plan in February, saying that the idea was to allow people to “create an interesting thread and get paid for it”. The payments that are being sent to the first users are based on the impressions their posts have gathered since that plan was first announced, he said in a recent tweet. In a thread, Twitter said that the scheme was intended to allow people to make a living directly on Twitter. Until now, users have had to monetise their following in other ways – usually by sending traffic to other platforms. “We’re expanding our creator monetisation offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts,” the company wrote on its official account. “This is part of our effort to help people earn a living directly on Twitter. We’re rolling out the program more broadly later this month and all eligible creators will be able to apply. Go get yourself something nice!” Twitter said that it will soon launch an application process for ads revenue sharing. It is not clear how those who received early payments were chosen. After some users attempted to calculate how much money accounts were receiving per view, Mr Musk cautioned that the system includes some other controls. He said that the payouts are “not exactly per impression”, and were instead based on how many ads were shown to other verified users, which he said was done to ensure that people were not able to use bots to drive up their impressions. Mr Musk also said that he had given the money generated from his own tweets to the creator payout pool. Twitter’s announcement comes soon after Meta announced its own competitor to the site, in the form of Threads. That app has grown rapidly – and while it is still unclear how much it has affected the user base of Twitter, some away from the company have said that the site’s traffic is “tanking”.

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A new misleading image is doing the rounds on social media but, for a change, this one has nothing to do with AI. Instead, this (very real) photo has sparked a swirl of rumours concerning rapper 6ix9ine’s sexuality. The picture shows 6ix9ine (who also goes by Tekashi69), planting a kiss on the cheek of Mexican singer Eduin Caz, from the band GroupoFirme. It went viral after website Pop Tingz shared it to its Twitter account with the caption: “6ix9ine reveals boyfriend.” Sign up for our free Indy100 weekly newsletter The tweet racked up more than 7.9 million views and 3,570 likes in less than a day as streams of commentators remarked that they “weren’t surprised” by the revelation. Except that it wasn’t a revelation at all, just proof of the power of a sensationalist headline. In fact, Caz posted the original picture to his Instagram account to mark the release of a new collaboration between Groupo Firme and 6ix9ine. Their track, ‘Y ahora’, is a love song about… a woman. And if you watch the music video, you’ll see the two men getting up-close and personal with a couple of scantily clad ladies. And yet, social media users love to consider themselves masters of hints and easter eggs, so apparently the fact 6ix9ine sports rainbow-coloured braids is enough to suggest he’s a member of the LGBTQ+ community. Others took the opportunity to fuel the rumour that the rapper has indulged in gay porn – under an alias – and that his sex tape was leaked to the internet. However, according to AllHipHop, the actor in said X-rated movie bears merely a passing resemblance to the rapper. Furthermore, the 27-year-old admitted to having a girlfriend on Instagram just three days ago when he posted a gushing birthday tribute to model Ariiela Lalangosta. “HAPPY BIRTHDAY TO MY BESTFRIEND [sic] IN THE WORLD,” he wrote in the caption to a video showing him kissing Lalangosta and showering her with cash. “My girlfriend won’t get mad but we just friends she knows that,” he added. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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