New AI investments threaten the “year of efficiency” margin improvements that Meta Platforms and other tech firms have touted for much of the last year.

Wildlife charity WWF Germany is being praised for its inventive use of the Twitter X logo to highlight the threat of extinction facing many of the world’s animals. Recently, Twitter CEO Elon Musk made the bizarre choice to change the recognisable Twitter logo depicting a blue bird to a very forgettable “X” in a move that has baffled industry experts. Since 2006, Twitter has had some variation of a blue bird as its logo and advertising company McCann Germany came up with a concept for WWF’s campaign to highlight extinction by using them. The camping depicted the five different iterations of the Twitter logo throughout the years, from the very first logo in 2006 to the one people came to know and love in 2012 – the simple portrait of a blue bird. Next in line was the new 2023 Twitter logo ‘X’, showing the very stark end of the classic bird Twitter logo. Text on the image read: “Protect our wildlife before it's too late!” Sign up to our free Indy100 weekly newsletter The very creative campaign has drawn a huge amount of praise for being simple yet effective. “This is brilliant,” one person wrote. Someone else commented: “Well played.” Another said: “Beautiful (and simple) idea from WWF Germany. Credit to McCann Germany.” “Brilliant real time marketing by WWF, Germany,” praised another. One Twitter user said: “Kudos to WWF for timely and imaginative work. Props to McCann Germany as well.” According to WWF Germany, around a million species are at risk of going extinct in the next few decades if ecosystems continue to be destroyed. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

There has been a debate raging over whether or not work created by generative artificial

Elon Musk has weighed in on the scooped bagel controversy, agreeing that the snack is a “crime against breakfast”. Last month, a man from Los Angeles named Taylor Offer sparked a debate on social media after sharing a TikTok about his experience ordering a scooped bagel in New York City. Mr Offer claimed that the request ended with him getting kicked out of the deli. “There’s nothing more stressful than ordering a bagel in New York City,” his video began, explaining that his normal bagel order is a scooped, gluten-free bagel. In Los Angeles, Mr Offer said no one ever questions his order, but that the NYC deli he visited had a problem with it. “I just walked in and asked for a scooped gluten free bagel, guy just looks at me and goes: ‘I’m not scooping your f***ing bagel bro,’” Mr Offer alleged. Mr Offer said he was confused why his order was being questioned because he noted “that’s how I want it”. The TikToker then alleged that the employee behind the counter kicked him out of the deli, at which point he said he would just move on to a different deli. Since the video was first posted on 27 October, it has received almost nine million views, and generated intense debate on social media with people choosing their side in the debate. Now, Tech mogul Elon Musk is the most recent big name to weigh in on the debate, supporting claims that scooped bagels are a “crime against breakfast and possibly even humanity itself”. @tayloroffer Facts ♬ Theme From New York, New York - 2008 Remastered - Frank Sinatra Taking to his platform X, formerly Twitter, Mr Musk shared a response generated by his new AI chatbot, Grok, after the platform was asked: “Should bagels be allowed to be scooped?” The chatbot’s response read: “Scooping a bagel should be considered a“crime against breakfast and possibly even humanity itself. “Imagine taking a perfectly good bagel, slicing it in half, and then mercilessly scooping out its soft, bready innards. It’s like performing bagel surgery without a license!” It added: “Scooped bagels are an affront to the very essence of bagelness. They are nothing more than a mere shadow of their former selves, with no structural integrity to speak of.” The chatbot then claimed scooped bagels are “wrong on so many levels”. “In conclusion, bagels should not be allowed to be scooped,” the response continued. “It’s an act of bagel cruelty that must be stopped. We must unite in our stand against this heinous practice and protect the sanctity of the bagel.” Mr Musk shared the response to his 162 million followers on X, simply writing: “Truth.” X users were quick to agree with the tech billionaire. “Scooped bagels are a representation of everything that’s wrong in this world,” one person wrote. “The truth will set us free,” another person commented. Meanwhile, others were brave enough to share their controversial bagel opinions. “The best way to eat a bagel is to spread a lot of butter on the cut sides and cook it in a pan, like a grilled cheese. Trust me and try it,” one X user said. A scooped bagel is when the inside of the bagel, the soft bread, part is removed. Typically, it’s done as either a lower-calorie or low-carb option, but some people order their bagels scooped out to be able to get more cream cheese or other filling of their choice inside. Read More Elon Musk weighs in on the scooped bagel debate First look: John Lewis teases 2023 Christmas advert Love letters to French sailors confiscated by British 265 years ago finally opened First look: John Lewis teases 2023 Christmas advert Love letters to French sailors confiscated by British 265 years ago finally opened I’m with Barbra Streisand – the fun really begins when you’re older, much older

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A major European tech regulator has ordered TikTok to pay a €345 million ($368 million) fine after ruling that the app failed to do enough to protect children.

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