The Information Commissioner’s Office (ICO) has urged the public to think about their data privacy before buying smart tech devices in Black Friday sales. The data protection regulator has issued a set of tips for shoppers ahead of the online sales event, reminding them to research how different smart devices collect their data before purchasing them. The tips encourage people to “think before you click” to buy a new smart device, but once they do have it to ensure they regularly install software updates, choose a strong password and “be picky” about who gets access to their personal data. Our recent investigation found smart tech firms are collecting more data than they need and burying this important information in lengthy terms and conditions Rocio Concha, Which? “We know that consumers want to enjoy the benefits of smart devices but that they also value their privacy in an increasingly connected world,” information commissioner John Edwards said. “They shouldn’t have to choose between the two. These tips from our tech experts will help consumers to make informed purchases and have more control over how their personal data is being used.” The ICO’s guidance also encourages people to wipe their old devices before they get rid of them, and request their data be deleted via a device’s settings or by contacting the company behind the device. Rocio Concha, director of policy and advocacy at consumer group Which? said: “Which? is warning consumers to be wary when shopping for connected tech products this Black Friday. “Make sure you have researched the product you’re thinking of buying, steer clear of any that have concerning security flaws and check to see how you can control the data the device is able to access or collect. “Our recent investigation found smart tech firms are collecting more data than they need and burying this important information in lengthy terms and conditions. “It’s positive that the ICO is looking at updating its guidelines on smart tech privacy and vital that this leads to better protection for consumers against accidentally giving up huge swathes of their own data without realising.” Read More Meta to allow users to delete Threads accounts without losing Instagram AI among biggest threats to next UK election, cyber security agency warns AI can create Caucasian faces that look more real than actual humans – study

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When it comes to maintaining an online presence, creators are always looking to be ahead of the curve. Currently, the latest trend that has popped up all over people's For You page is NPC streaming. The basis of this trend is that streamers bizarrely repeat actions over and over again - so what is it all about? Sign up to our free Indy100 weekly newsletter Here is a breakdown of everything you need to know about the NPC streaming trend. What is NPC streaming? NPC streaming is where the streamers appear animated through their actions, hence being comparable to gaming NPCs, where they often repeat their movements or sayings. In this context, TikTok streamers only interact, speak or perform a specific action when they receive a gift from a viewer, the type of interaction can be dependent on the type of gift. @bobbysie Btw i love ohio final boss and queen Viewers can send a variety of different options such as emotes to the streamer to respond to. For instance, a viewer sends an ice cream and in response, the streamer's reaction would be to pretend to lick it and say “Oh ice cream yum”. Where did this trend begin? Last year, NPC streaming began to rise in popularity, according to Know Your Meme where it all started from Japanese TikToker @natuecoco. She has collaborated with TikToker Satoyu0704 the two of them pretended to be NPCs as they went on to see who could get the most prizes. Over the past year more creators such as Cherry Crush TV and PinkDollReal have been doing popular NPC live streams. Why is this a trend? Perhaps, the reason for the rising popularity of NPC streaming is people's curiosity to see the creator acting like an AI or a character for a video game and want to see if they can keep this act up. Also compared to your average stream, NPC streaming requires increased interaction from the viewer as the streamer is constantly responding to what is being said and sent to them. The trend appears to have celebrity fans, with music producer Timberland reportedly being the #1 viewer on a recent TikTok Live from 19-year-old viral content creator Pinkydoll, according to Pop Crave. Pinkydoll has recently been going viral in July 2023 with her NPC streams where she does things such as popping popcorn with a hair straightener. As a result of Timberland's presence, it caused Pinkydoll to break character. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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