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We didn’t think it was possible, but Elon Musk’s tenure at Twitter took an even stranger turn this week after he rebranded the social media platform to “X” out of the blue. It turns out Musk has been obsessed with naming things after the letter all his career, but it still came as a big surprise that he decided to change the name of an internationally recognised brand overnight to something that sounds more like a porn site or gentleman’s club. The logo is a pretty generic graphic, which replaced the famous blue Twitter bird after Musk crowdsourced ideas from users last weekend. It’s left people with more questions than answers at this point – one of them surrounds the issue of Microsoft and potential disputes over the letter “X” as a trademark. “X” is pretty common in names of companies and organisations and the likes of Meta and Microsoft reportedly have intellectual property rights around the letter “X”. Sign up to our free Indy100 weekly newsletter In fact, as Reuters reports, the likelihood is that Twitter – now "X" – could well face legal action over the name change. "There's a 100 per cent chance that Twitter is going to get sued over this by somebody," said trademark attorney Josh Gerben. According to Gerben, there are close to 900 active U.S. trademark registrations surrounding the letter “X”. Microsoft does indeed have an X trademark which it’s held since 2003. However, it’s related to communications about its Xbox video game system. Meta Platforms also owns a trademark for an “X”, which is related to software and social media. According to Gerben, the two companies are unlikely to sue over the Twitter name change unless they believe the move encroaches on their brand equity. Douglas Masters, who is a trademark attorney at law firm Loeb & Loeb, said [via Reuters]: "Given the difficulty in protecting a single letter, especially one as popular commercially as 'X', Twitter's protection is likely to be confined to very similar graphics to their X logo. "The logo does not have much distinctive about it, so the protection will be very narrow." Social media user Keith Edwards posted on the topic by uploading a screen grab of Microsoft’s 2003 patent for “X”, writing: “Microsoft owns the trademark for X. This is just too good.” A community note was added to the post which read: Microsoft only holds this trademark for videogame-related services; this wouldn't affect Twitter. “However, Meta holds the ‘X’ trademark for ‘online social networking services... social networking services in the fields of entertainment, gaming and application development…’” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

When you receive a text message on your iPhone or iPad, you can let the

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Jul 27, 2023--

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Since Elon Musk’s takeover of Twitter, many controversial users who were previously banned from the platform have been allowed back on and are flourishing. Users such as Andrew Tate have regained a platform to spout his harmful views to millions of users. But, while it may feel satisfying to troll such users, engaging with their tweets actually earns them money. Here’s why: Twitter recently announced it was paying out thousands of dollars in advertising revenue to users to “benefit” from their high engagement on tweets, earning more money the higher their engagement is. As part of Twitter’s Ad Revenue sharing program, users require “5M+ Tweet impressions in each month for the last 3 months”. Sign up to our free Indy100 weekly newsletter On Thursday (13 July), some eligible users began receiving notifications of how much money they would receive. The highest earner, Dogecoin co-founder Billy Markus, known online as Shibetoshi Nakamoto, earned $37,050. Tate also revealed in a tweet that he earned $20,379 from ad revenue generated in the reply threads under his posts. The money comes from the ad revenue generated in their replies below the content they post on the platform, and is paid out via the Stripe account that the user registered for creator subscriptions with. Twitter staffer, Patrick Traughber, said: “Excited to start sending our first payments to creators for ads revenue sharing today. “Creators are the lifeblood of this platform, and it's great to see so many creators I follow getting paid today. The program will be expanding soon—more to come!” The cash payouts come just a week after Meta launched its rival text-based platform, Threads. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Stereophonics frontman Kelly Jones has spoken about the growing use of artificial intelligence in music saying that “art should come from people”. The 49-year-old lead singer of the rock band which formed in Wales in 1992 also questioned the move towards multiple songwriters on a release. Jones spoke to Times Radio at Latitude Festival in Henham Park, Suffolk, on Sunday after he played with his new band Far From Saints. The Welsh musician said he had not realised until attending the Ivor Novello Awards that AI technology is being increasingly used to “finish off people’s songwriting”. He also said: “I’m not against forward-thinking technology and how things are progressing, but I think art should come from people, I mean the basics of it anyway. “I think art has always been somebody’s expression, a real person’s expression from a heart, from a head. “If you’re going to start an idea, then a computer finishes it, I mean, it’s OK, but it’s just about algorithms and things like that, it’s not my personal feeling on where it should come from. “I’m not really into 10 songwriters on a song. “It’s like if you’re making painting, you’ve got 10 painters chucking paint on a canvas, I mean, whose f****** painting is it anymore?” Far From Saints have been touring festivals after releasing Let’s Turn This Back Around earlier this year. Jones, who set up his new band with Patty Lynn of The Wind And The Wave, said since the pandemic and the UK’s break from the European Union it has become harder to make money from music. He said: “It’s kind of a nightmare with… Brexit and all that sort of stuff. “So it’s a very different place since Brexit, since Covid, since all of that stuff. “So it’s not easy to make a living of it if you’re a brand new kid coming out onto the street, ‘just let’s get in a van and go make music’ – it’s kind of hard.” There has been a mixed response to the technology in the music business, with country star Dolly Parton voicing concerns about AI while Black Eyed Peas member Will.i.am has taken an optimistic view on new music software. Last month, Parton told a press event: “I think I’ve left a great body of work behind. “I have to decide how much of that high-tech stuff I want to be involved because I don’t want to leave my soul here on this Earth.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live TikTok is now most favourable single source of news in UK teenagers, research shows Talk of AI dangers has ‘run ahead of the technology’, says Nick Clegg Eurostar passengers can avoid UK passport checks by having faces scanned

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