Facebook has lost a legal challenge at the European Union’s top court over a groundbreaking German antitrust decision that limited the way the company uses data for advertising

A US watchdog has filed a compliant against Elon Musk’s X – previously Twitter – calling for an investigation over the platform’s advertising practices, including the alleged non-disclosure of some posts as ads. The non-profit organisation Check My Ads filed the complaint with the US Federal Trade Commission about the lack of labeling of some posts as ads, arguing that such content on the platform could mislead users. “This misrepresentation tricks users into trusting content as organic and exacerbates the opportunity for scams to occur,” the complaint noted. “Furthermore, by failing to adequately disclose advertisements, X Corp. misrepresents the methods employed to target users or facilitate third-party ad targeting,” it said. After initially spotting instances of adverts on X not being labelled, the watchdog called out users on the microblogging platform in September to flag more such instances they spot. In the following weeks, it gatherd information on “hundreds of unlabelled ads” from several users to build a case to the FTC, demanding X to be investigated. “Not marking ads is no small thing. As the complaint points out, unlabeled ads could trick users into thinking content is organic, increasing the chance for scams,” Check My Ads explained in a blog post. With unlabelled ads on social media platforms, people also have no way to know they are being targetted. While X is set up to explain why any user is seeing a particular ad with a hyperlink, the watchdog found that these links are “frequently broken”. “X Corp.’s lack of disclosures to consumers, misrepresentations to advertisers, and flawed access to explanations about targeted advertising constitute unfair and deceptive practices,“ Check My Ads’ policy director Sarah Kay Wiley said. “We urge the Commission to determine the extent of these violations and address them to the full extent of its authority,” Ms Wiley said. X did not immediately respond to The Independent’s request for comment. The complaint comes as X countinues different approaches, including new paid for services, to shore up more revenue, which is down 60 per cent since Mr Musk took over the company. While once advert posts had the word “promoted” below them, they now are seen with a smaller “ad” label, which do not seem to appear on some posts as the complaint mentions. Users have also complained on the platform that they are sometimes even unable to block or report some unlabeled ads. Read More Elon Musk’s new AI bot will help you make cocaine which proves it’s ‘rebellious’ How Elon Musk’s ‘spicy’ Grok compares to ‘woke’ ChatGPT Elon Musk unveils new sarcasm-loving AI chatbot for premium X subscribers VR tool aims to help rail passengers spot and safely tackle sexual harassment WhatsApp warning over fee to keep old messages ChatGPT Plus stops signups after major update

It's rare to find a new technology that feels groundbreaking. But last night, while sitting on a couch in a private demo room at Apple's campus wearing its newly announced Vision Pro mixed reality headset, it felt like I'd seen the future — or at least an early and very pricey prototype of it.

Bitcoin Cash, one of the early offshoots of the original digital currency, has more than doubled in value

A majority of OpenAI board members seemed increasingly uneasy about Sam Altman’s plans to build a big business. Investors do not share their qualms.

Apple reportedly doesn't know how its generative AI tech will look for consumers products, but

Billionaire Infosys Ltd. co-founder Nandan Nilekani will donate $38.5 million to his alma mater Indian Institute of Technology

Astronomers have just found out what planet in the universe is most dazzling and it is probably one you have never heard of. Looking at how much planet's clouds reflect sunlight back into space, astronomers have found a planet called exoplanet LTT9779b which reflects 80 per cent of the starlight it receives, making it the shiniest known planet in the universe. LTT9779b is slightly heavier and slightly larger than Neptune, and it is reflective because of the metallic glassy clouds that make up its atmosphere. Sign up to our free Indy100 weekly newsletter “Imagine a burning world, close to its star, with heavy clouds of metals floating aloft, raining down titanium droplets,” co-author James Jenkins, an astronomer at Diego Portales University and CATA (Santiago, Chile), said in a statement. Vivien Parmentier, a researcher at the Observatory of Côte d’Azur (France) and co-author of the study added: "LTT9779 b can form metallic clouds despite being so hot because the atmosphere is oversaturated with silicate and metal vapours.” So there you have it. Shame it doesn't have a very catchy name. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Ten years after publishing her book “Lean In: Women, Work and the Will to Lead,” Sheryl Sandberg will launch a girls leadership program Thursday through her foundation to respond to what she calls stubborn gender inequities

Exiting from the pandemic, the assumption might be students who returned quickly to in-person learning might be the least scathed academically

Japanese gaming giant Nintendo raised its annual forecasts on Tuesday after strong first-half sales of its new "Zelda" and "Mario" franchise games...

(Reuters) -Elon Musk-owned SpaceX is working with Cloudflare to boost the performance of its satellite internet service Starlink, the Information