Meta’s Twitter rival Threads appears to be struggling to hold on to users as its daily active user count is down by about four-fifth since its launch – just days after it broke records as the fastest-growing app ever. Within a few days of its launch, Instagram’s threads reached 100 million users, making it the most rapidly growing app ever developed. In comparison, OpenAI’s ChatGPT, which was the previous fastest-growing app, took two months to reach 100 million users. Growing at such a rapid rate, Threads easily became the leading competitor of X (formerly Twitter) with about three times as many users as all other rivals combined within hours of launching. But new data assessed by market research firm Sensor Tower suggests Threads is facing challenges in retaining its user base. The firm’s analysis points out that the daily active user count of Threads is down by 82 per cent since the app’s launch as of 31 July, CNN reported. Fewer users are opening the app and doing so less frequently, apart from spending less time there, according to Sensor Tower. Citing the market research firm, CNN said users spent barely three minutes per day on Threads, compared to nearly 20 minutes during its initial launch. Analysis by another firm Similarweb also pointed out that Threads is struggling to retain its users. While the app’s usage peaked on 7 July – immediately after its launch – with over 49 million daily active users on Android alone, this number had fallen to 12.6 million by 23 July, according to a blog post by Similarweb. At its peak, Threads reportedly had over a third of X’s audience on that platform, but by 23 July, this had dropped to about 12 per cent of the users on the Elon Musk-owned platform. Sensor Tower noted that Threads’ daily active user count is still falling at about 1 per cent each day. “Threads took off like a rocket, with its close linkage to Instagram as the booster. However, the developers of Threads will need to fill in missing features and add some new and unique ones if they want to make checking the app a daily habit for users,” Similarweb noted in its blog post. Despite falling numbers, Meta chief Mark Zuckerberg is “quite optimistic” about the app, intending now to focus on “retention and improving the basics”, according to CNN. “And then after that, we’ll focus on growing the community to the scale we think is possible,” Mr Zuckerberg said. Read More Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Are you a Facebook user? Here’s how to claim your share of $725m settlement in privacy lawsuit Elon Musk red-faced as police halt Twitter sign removal leaving company called ‘ER’ Mark Zuckerberg reveals his 4,000 calorie diet and large McDonald’s order Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Here’s how to claim your share of $725m settlement in Facebook’s privacy lawsuit

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Just days after Sam Altman was fired as OpenAI’s CEO, the board might be considering bringing him back, according to reports. Anonymous sources told both the Wall Street Journal and New York Times that the board is considering walking back on its dramatic firing of Mr Altman. Both outlets reported that Microsoft, a prominent investor in the company, was leading the charge to reinstate Mr Altman. The company announced the leadership change on Friday. “Mr. Altman’s departure follows a deliberative review process by the board, which concluded that he was not consistently candid in his communications with the board, hindering its ability to exercise its responsibilities,” the company wrote. “The board no longer has confidence in his ability to continue leading OpenAI.” While publicly citing communication issues, behind closed doors, the board and Mr Altman appeared to diverge when it came to OpenAI’s future. Mr Altman was hoping to push development more aggressively than the board, CNN reported. Greg Brockman, the president and cofounder of OpenAI who was asked to leave the board, wrote on X that the operation to upend the leadership happened quickly. Mr Altman was asked to join a video call with the board at noon on Friday and was immediately fired. Mr Brockman was not a part of the video meeting, he said. Twenty minutes later, Mr Brockman was told that he could stay in his role, but was being removed from the board, he wrote. “We too are still trying to figure out exactly what happened,” Mr Brockman wrote. He later announced he was quitting “based on today’s news.” Following his exit, Mr Altman wrote on X: “i loved my time at openai. it was transformative for me personally, and hopefully the world a little bit. most of all i loved working with such talented people. will have more to say about what’s next later.” The Times also reported that Mr Altman and Mr Brockman have plans to launch a new startup in the wake of his ouster and are speaking to investors. Those plans have not been made public. Read More OpenAI co-founder Sam Altman ousted as CEO ChatGPT Plus stops signups after major update ChatGPT creator mocks Elon Musk in brutal tweet

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