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Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’
Twitter has rebranded to X as part of Elon Musk’s plan to create an “everything app”. The tech billionaire, who took over the platform in October 2022, launched the new logo over the weekend after crowdsourcing ideas for users. He also reportedly informed employees by email that Twitter would become X, as well as redirected the domain X.com to Twitter.com. Mr Musk said Twitter’s famous blue bird logo would eventually be phased out entirely. Linda Yaccarino, who Mr Musk hired to be the chief executive of Twitter last month, confirmed the switch in a series of tweets late on Sunday. “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.” Ms Yaccarino described the app as the “future state of unlimited interactivity”, incorporating audio, video, messaging, payments and banking. “There’s absolutely no limit to this transformation,” she added. “X will be the platform that can deliver, well... everything.” Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter’s original, and once fiercely loyal, user base. “On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signalling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.” Mr Musk said in a Sunday post he wanted to change Twitter’s logo and polled his millions of followers whether they would favour changing the site’s colour scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said. Under Mr Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat. In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value. The company came under widespread criticism from users and marketing professionals when Musk announced early this month that Twitter would limit how many tweets per day various accounts can read. The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its 5 July launch. Twitter did not respond to a request for comment about the latest changes. Additional reporting from agencies Read More TikTok is now most favourable single source of news in UK teenagers, research shows Apple’s next iPhone may include new battery technology, report suggests DMs may come to Threads soon as app’s user base grows to one-fifth of Twitter’s Battery breakthroughs are about to trigger a transport revolution
2023-07-24 15:21
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2023-06-13 16:29
Chipotle restaurant hit with bad reviews after claims employee seduced women's husbands
A Florida branch of the Chipotle restaurant chain has been hit with a wave of negative reviews after claims an employee seduced multiple women’s husbands. An employee appearing to go by the name Lucy has apparently caused a stir after being named in several negative Yelp reviews of a Fort Myers, Florida, Chipotle restaurant. The reviewers all claim that Lucy has a tendency to seduce husbands and sleep with them and the scathing reviews were shared online. Twitter user @fiveeightshorty shared a screenshot of the Yelp reviews, writing: “Apparently there's some controversy at my local Chipotle.” Sign up to our free Indy100 weekly newsletter Three separate one-star reviews posted one month ago all mentioned the employee Lucy by name and insinuated she sleeps with married customers. One of the reviews read: “Stay far away. Lucy the GM or whatever position she is in-- she likes to sleep with married men AKA her customers.” Another reviewer also added, “The guac sucks too!!”, at the end of their review about Lucy’s alleged activities. The tweet has been viewed almost 12 million times and led to a whole host of jokes. One person wrote: “Let her cook!!” Another said: “Sounds like Lucy is great with customer service to me.” “Sounds like Lucy's guac brings all the boys to the Chipotle,” someone else wrote. Since the review went viral, the Yelp page has been flooded with some hilarious (likely fake) five-star reviews. One review said: “Lucy went above and beyond when handling my burrito. Will be visiting this location much more frequently.” indy100 has contacted Chipotle for comment. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-07-25 22:57
What is Elon Musk’s ‘everything app’ X?
Elon Musk’s plan to build an “everything app” is underway. After rebranding Twitter to X, the tech billionaire encouraged users to rethink the “whole concept” of what the platform is. Before he even purchased Twitter in October 2022, Mr Musk said that buying the site was an “accelerant” to creating a super app akin to China’s WeChat, India’s PayTM and Indonesia’s GoJek. These apps offer users the ability to not just make posts, but also send and receive payments, watch and listen to content, and even access services like booking taxis or ordering food deliveries. Earlier this month, Mr Musk reportedly secured money-transmitting licenses in three US states, suggesting it is already preparing to become a payments business. Linda Yaccarino, who took over as the chief executive of Twitter last month, gave more details about what the new X app will become, tweeting on Sunday that the rebranding was part of the company’s goal to “transform the global town square” beyond a social network. “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she tweeted. “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.” X did not respond to a request for further information from The Independent about when such changes might take place. Shortly before his takeover of Twitter was complete, Mr Musk tweeted: “Twitter probably accelerates X by three to five years, but I could be wrong.” Mr Musk has had access to the X.com domain since 2000, during which time he was working on PayPal. Before rebranding Twitter, the website simply showed the letter ‘X’, but now redirects to Twitter.com. Earlier this year, Twitter changed its business name to X Corp to align with Mr Musk’s “everything app” vision, but social media experts have questioned whether such a concept could ever work outside of Asia. “I’ll believe it when I see it,” industry commentator Matt Navarra said at the time of Mr Musk’s takeover. “Super apps, as they are known in the industry, are not a new thing. They’ve been hugely successful in Asia, but have not really caught on elsewhere. Could Twitter form part of a super app that lets you buy goods, chat to friends, get news updates, book a taxi etc.? Sure. Can Elon Musk make it work? Possibly. Will Elon actually do it? Who knows. He seems to have commitment issues.” Others have raised concerns about whether ditching the Twitter brand and associated bird logo could further damage the platform’s reputation, which has been under heavy scrutiny since Mr Musk’s takeover last year. “By changing Twitter’s app name, Elon Musk will have single handedly wiped out over fifteen years of a brand name that has secured its place in our cultural lexicon,” Mike Proulx, a research director at advisory firm Forrester, told The Independent. “This is an extremely risky move because with ‘X,’ Musk is essentially starting over while its competition is afoot.” Read More Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’ Twitter no longer exists as a company Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’ DMs may come to Threads soon as app’s user base grows to one-fifth of Twitter’s Twitter in negative cash flow due to 50% drop in advertising revenue, says Elon Musk
2023-07-24 18:15
How to watch the Summer Nations Series 2023 for free
TL;DR: Every fixture from the Summer Nations Series is available to watch on Prime Video.
2023-07-29 12:23
Best Buy posts mixed 1Q results but gadget slump will bottom out as shoppers replace their devices.
Best Buy turned in a first-quarter profit that beat Wall Street expectations, while the nation’s largest consumer electronics chain continued to wrestle with weak consumer demand for gadgets
2023-05-25 23:45
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