YouTube’s UK and Ireland boss has insisted there will always be a future for long-form videos despite increasing competition from the likes of TikTok. Alison Lomax, who took on the post in January this year, told the PA news agency that YouTube is committed to a multi-format proposition, through its traditional longer videos as well as Shorts, launched in 2021 to draw back some of the audiences that had switched to short-form rivals such as TikTok. She said YouTube Music is rolling out its new podcast feature in response to increasing demand for podcasts from younger viewers, who she stressed are not turning their backs on longer-form content. Having launched in the US in April, it is now set to be unveiled in the UK by the end of the year, according to Ms Lomax. But it comes as TikTok continues to enjoy exponential growth, with mobile phone usage driving consumers towards short-form video. Speaking on the launch of YouTube’s latest UK impact report, Ms Lomax said: “Generation Z have really embraced the podcast, but they’re not 60 seconds.” She said in the future “there will still be a world for multi-format and you see that with creators”. “Just because you can create short form content, does not mean that they do. “People experiment with different formats.” (AI) is the buzz word of the year, but it's been part of what we are doing for many years Alison Lomax, YouTube UK and Ireland managing director The group, owned by Google parent Alphabet, said in its impact report that more than 45,000 full-time jobs were created among its creator economy in 2022, while its “creative ecosystem” contributed over £2 billion to wider UK economic output last year. The research, conducted by Oxford Economics, found that more than 65,000 creators and partners in the UK receive income linked to their YouTube presence, with over a third of British creators who earn money from YouTube saying it was their main source of revenue. Ms Lomax said recent developments in artificial intelligence (AI) were also presenting “real opportunities” for its creators. The group has been working with Google DeepMind, which is headquartered in Britain, to design AI solutions to create performance improvements on the platform for creators and viewers. Ms Lomax said YouTube has been using AI since 2017, including to help develop content moderation in the battle against misinformation, something that is becoming increasingly important in the area of health and in particular ahead of upcoming elections in the US and UK. She said: “(AI) is the buzz word of the year, but it’s been part of what we are doing for many years.” Echoing recent comments from YouTube chief executive Neal Mohan, she said the industry is “at a critical inflection point” with AI. “We need to boldly embrace it, but also by being mindful about responsibility.” YouTube recently announced an initiative that will see it partner with the music industry as artists face increasing challenges from the rise of AI technology. It has launched YouTube’s Music AI Incubator to help inform its approach to the technology, look at how it can enhance creativity and address issues. “We’re aware of the big opportunity but also we are aware of the downsides… we want to be part of the solution and the opportunity,” said Ms Lomax. The music initiative is the first of a number of YouTube announcements in the AI arena this year, she said, adding it is “something we’re thinking about very deeply for the ecosystem”. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Robotic dog brought into survey historic Cold War weapons testing facilities Period and fertility tracking apps scrutinised over data security concerns Russian cyber-attacks ‘relentless’ as threat of WW3 grows, expert warns

Jack Sweeney, the creator of an account tracking Elon Musk's private jet in real time, has moved to

LOS ANGELES--(BUSINESS WIRE)--Jun 28, 2023--

Chandrayaan-3 has created history by landing near the little-explored south pole of the Moon.

Bard, Google's entry in the chatbot race, is meant to compete with the AI juggernaut

US Climate Envoy John Kerry arrives in China on Sunday for three full days of talks that will

British telecoms group BT on Monday announced the departure of chief executive Philip Jansen, two months after the group axed up to 55...

SAVE 26%: As of May 18, the Theragun Mini is on sale for $148 at

Google's new tool will help parents answer the question, "Is this rash serious?" On Wednesday,

Magic: The Gathering players can access the new set, Tales of Middle Earth, early at an in-store pre-release event.

A major bank has issued a warning about crypto investment scams, with victims standing to lose more than £10,000 on average and young adults often being particularly at risk. Lloyds Bank has recorded a 23% rise in reports of cryptocurrency investment scams by customers in its banking group (including Lloyds Bank, Halifax and Bank of Scotland) between January and September 2023, compared with the equivalent period last year. Victims are losing £10,741 on average, up from £7,010 last year, the bank said, with many of the scams it analysed originating on social media. The most common age range for crypto scam victims is 25 to 34 years old, Lloyds said. Would-be crypto investors typically make an average of three payments before they realise they have been scammed, taking around 100 days from the date of the first transaction before they report it to their bank, Lloyds added. Crypto is a highly risky asset class and remains largely unregulated, which makes it an attractive area for fraudsters to exploit Liz Ziegler, Lloyds Bank Fraudsters often pose as investment managers, promising that any payments made by the victim will be invested on their behalf, often with the promise of huge returns. Sometimes the victim will be shown a fake investment account, suggesting that the funds are already making a profit, or a small amount of money will be transferred back into their bank account. But often there is no genuine crypto holding and the fraudster will disappear. In some cases, there will be an actual investment account held in the victim’s own name and registered with a legitimate platform. But once funds have been deposited, victims may be tricked into handing over their account login details, or passing control of their digital wallet over to the fraudster. They might also be directed to transfer cryptocurrency from within their own account to another digital wallet, which is under the control of criminals. Liz Ziegler, fraud prevention director at Lloyds Bank, said: “Crypto is a highly risky asset class and remains largely unregulated, which makes it an attractive area for fraudsters to exploit. If something goes wrong, you’re unlikely to get your money back.” Here are Lloyds’ tips for protecting yourself from crypto fraudsters: – Criminals often put adverts for scam crypto investments on social media. They can also send offers by direct message. They will promise returns that you cannot get elsewhere or make claims about “guaranteed” profits. If you are contacted out of the blue about an investment, it is likely a scam. – Fraudsters can easily set up fake companies, social media profiles and websites to clone real firms. Use the Financial Conduct Authority (FCA) website to find genuine contact details for a company and check for warnings about fake firms. Always do your own research or seek professional financial advice. – Never share the log in details for your investment account or your private cryptocurrency keys with anyone else. A legitimate firm would never ask you for this. Remember, if you transfer funds to another account that is not in your name, you have lost control of your money. – Fraudsters may ask you to pay an account in a different name to the company you are meant to invest with. If the names do not match, it is a sign of a scam. Paying by card (rather than a bank transfer) may offer you more protection if something goes wrong. Read More Council investigating extent of cyber attack that affected website and systems Setback for Ireland as EU legal adviser recommends revisit of Apple tax case Smartphones ‘may be able to detect how drunk a person is with 98% accuracy’ Ireland and Apple await major development in long-running EU tax dispute Guidance urges parents not to buy smartphones for primary school children William ‘blown away’ by futuristic technology from Singapore start-ups

TAINAN, Taiwan--(BUSINESS WIRE)--Sep 22, 2023--