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A US watchdog has filed a compliant against Elon Musk’s X – previously Twitter – calling for an investigation over the platform’s advertising practices, including the alleged non-disclosure of some posts as ads. The non-profit organisation Check My Ads filed the complaint with the US Federal Trade Commission about the lack of labeling of some posts as ads, arguing that such content on the platform could mislead users. “This misrepresentation tricks users into trusting content as organic and exacerbates the opportunity for scams to occur,” the complaint noted. “Furthermore, by failing to adequately disclose advertisements, X Corp. misrepresents the methods employed to target users or facilitate third-party ad targeting,” it said. After initially spotting instances of adverts on X not being labelled, the watchdog called out users on the microblogging platform in September to flag more such instances they spot. In the following weeks, it gatherd information on “hundreds of unlabelled ads” from several users to build a case to the FTC, demanding X to be investigated. “Not marking ads is no small thing. As the complaint points out, unlabeled ads could trick users into thinking content is organic, increasing the chance for scams,” Check My Ads explained in a blog post. With unlabelled ads on social media platforms, people also have no way to know they are being targetted. While X is set up to explain why any user is seeing a particular ad with a hyperlink, the watchdog found that these links are “frequently broken”. “X Corp.’s lack of disclosures to consumers, misrepresentations to advertisers, and flawed access to explanations about targeted advertising constitute unfair and deceptive practices,“ Check My Ads’ policy director Sarah Kay Wiley said. “We urge the Commission to determine the extent of these violations and address them to the full extent of its authority,” Ms Wiley said. X did not immediately respond to The Independent’s request for comment. The complaint comes as X countinues different approaches, including new paid for services, to shore up more revenue, which is down 60 per cent since Mr Musk took over the company. While once advert posts had the word “promoted” below them, they now are seen with a smaller “ad” label, which do not seem to appear on some posts as the complaint mentions. Users have also complained on the platform that they are sometimes even unable to block or report some unlabeled ads. Read More Elon Musk’s new AI bot will help you make cocaine which proves it’s ‘rebellious’ How Elon Musk’s ‘spicy’ Grok compares to ‘woke’ ChatGPT Elon Musk unveils new sarcasm-loving AI chatbot for premium X subscribers VR tool aims to help rail passengers spot and safely tackle sexual harassment WhatsApp warning over fee to keep old messages ChatGPT Plus stops signups after major update

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Fans of The X Files have got a new alien-related US government drama to get stuck into, it seems. Senior Republican Marco Rubio claims that those who have reported alien aircraft being retrieved by the US government “have held very high clearances and high positions within our government." The Florida senator and vice chair of the Select Committee on Intelligence did not reveal who had come forward with claims, but said: “Frankly, a lot of them are very fearful.” Sign up to our free Indy100 weekly newsletter “Fearful of their jobs, fearful of their clearances, fearful of their career.” At the start of June, James Comer, chair of the influential House Oversight Committee, said the group was looking into allegations that a top-secret military program already had a fully intact UFO. Republicans Anna Paulina Luna of Florida, a committee member, and Tim Burchett of Tennessee, who is not a committee member but has made claims about a government cover-up on the subject in the past, are to lead the probe. The investigation came after David Grusch, a 36-year-old airforce veteran, made public claims about UFOs. Grusch previously worked at the National Reconnaissance Office, on what is now referred to as Unidentified Aerial Phenomena (UAPs). Grusch told NewsNation that the government had retrieved a number of “non-human origin technical vehicles,” some of which contained “dead pilots”. “There are people who have come forward to share information with our committee over the last couple of years,” Rubio said on 26 June. Referring to Grusch, he added: “I would imagine some of them are potentially some of the same people perhaps he’s referring to.” Following the NewsNation interview, Department of Defense spokesperson Sue Gough said it had “not discovered any verifiable information to substantiate claims that any programs regarding the possession or reverse-engineering of any extraterrestrial materials have existed in the past or exist currently.” NASA also said that despite one of its priorities being the search for extraterrestrial life, it had not found credible evidence. Rachel Partlow, communications director for Burchett, told Newsweek on 27 June that the congressman was “aware” of Grusch's claims. She declined to comment on whether the veteran would be brought in to provide testimony, with hearing dates not yet set in stone. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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