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Hollywood AI backlash: What striking writers and actors fear about tech replacing roles
Hollywood’s actors and writers have both gone on strike for the first time since 1960 to protest against a number of decisions by major studios that include not just job cuts but also a potentially unsettling future in which they could be replaced by artificial intelligence. The leaders of SAG-AFTRA, the Hollywood union representing 160,000 television and movie actors, went on strike on Thursday, joining the industry’s screenwriters who have already been picketing for over 70 days. Among the many issues flagged by both the writers and actors in the protests has been how generative AI tools could replace their roles in the industry. Over the last decade, AI has found several uses in the movie and television industry, from de-aging actors, analysing patterns and behaviours of viewers on streaming platforms, bringing back the voices of late actors and even helping stitch together entire movie trailers. One of the proposals, as explained by SAG-AFTRA’s national executive director and chief negotiator Duncan Crabtree-Ireland, feels like it is straight out of dystopian science fiction series Black Mirror. During a press conference on Thursday, Mr Crabtree-Ireland alleged that a proposal from Hollywood studios was to use “groundbreaking AI” to scan background performers and only offer them a day’s pay while the companies get to own the scans and use them for any project they want. “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation,” the executive said. “If you think that’s a groundbreaking proposal, I suggest you think again,” Mr Crabtree-Ireland said. A statement from the Alliance of Motion Picture and Television Producers (AMPTP), that represents the studios, claims the “groundbreaking AI” proposal “protects actors’ digital likenesses for SAG-AFTRA members”. “We are being victimized by a very greedy enterprise... The entire business model has been changed by streaming and AI If we don’t stand tall right now, we are all going to be in jeopardy,” the actors’ guild president Fran Drescher said on Thursday. Follow along here for real-time updates on the SAG-AFTRA strike Writers who have already been protesting since May have also sought assurances from studios that their jobs would not be threatened by AI. With the steady rise of online streaming services looking to rack up user subscriptions by churning out endless amounts of digital content, writers on strike have sought new pay structures, guaranteed periods of work as well as better discussions on the limits of AI use. Members of the Writers Guild of America (WGA) shared concerns that producers may seek to use AI to write scripts or at least use the technology to complete unfinished screenplays, and have also urged production houses to agree to safeguards around its usage. Screenwriters fear AI could be used to churn out a rough first draft with a few simple prompts and writers may then be hired after this initial step to punch such drafts up – albeit at a lower pay rate. Without further dialogue with studios, writers have raised concerns there could be a number of new ways that AI could be used to craft outlines for stories, fill in scenes and even come up with mock-up drafts. “There are ways it can be useful. But too many people are using it against us and using it to create mediocrity. They’re also in violation of copyright. They’re also plagiarizing,” Michael Winship, president of the WGA East, said in May. With these risks in mind, the WGA seeks more safeguards on how AI can be applied to the screenwriting process. Read More Hollywood actors and writers strike after ‘disgusting’ studios turn down deal. Here’s what it means for you Hollywood in historic shutdown as actors union joins writers strike: ‘The eyes of the world are upon us’ Cast of Oppenheimer walk out of UK premiere ahead of actors’ strike announcement What happens next as striking actors send Hollywood into meltdown? Issa Rae and Jamie Lee Curtis lead A-listers voicing support for actors strike Hollywood in historic shutdown as actors union joins writers strike
2023-07-14 13:47

Microsoft says Chinese hackers used code flaw to steal emails from US agencies
By Raphael Satter WASHINGTON (Reuters) -Microsoft said on Friday that Chinese hackers misappropriated one of its digital keys and used
2023-07-15 03:54

Diablo 4 World Boss Spawn Timer: Best to Use
What source is most dependable for Diablo 4 World Boss Spawns?
2023-06-24 01:28

Verizon executive testifies Google search always pre-installed on mobile phones
By Diane Bartz WASHINGTON The U.S. Justice Department on Monday questioned a Verizon executive about the company's decision
2023-09-19 00:23

When Andrew Tate said he is ‘more efficient’ than MrBeast: Famed influencers’ feud explained
It appears that Andrew Tate took offense to MrBeast's statement about his content creation strategy, leading him to retaliate on 'Full Send Podcast'
2023-06-07 12:47

Simulation discovers what personality traits you would need to go to Mars
If the thought of jetting off to Mars to live doesn’t scare you enough, imagine what it would be like going with people whose personalities you cannot stand. To avoid that happening, scientists have come up with a simulation that can determine the right and, importantly, wrong, personality types to send up to colonize Mars. 28 different simulations of colonies on Mars were run as part of the study to establish which type of people stood the best chance of settlement and survival. While the study was published on pre-print server arXiv, it had not yet been peer-reviewed. The study worked on the assumption that there would already be some kind of infrastructure in place, including power, food, air and water being locally produced and available. As part of the model, there would also be regular supply deliveries from Earth. Those behind the simulation gave each agent their own attributes, skills and personalities and let the simulation run as they interacted, socialised and problem-solved together. In the paper, the researchers explained: “Each agent is granted skills associated with their civilian and military occupational specialities consistent with NASA’s Human Factors and Behavioral Performance Element research.” Different personality types included: “Agreeables” – they score low on levels of competitiveness and aggression. “Neurotics” – these people are highly aggressive, competitive, and are much less able to handle routine change or boredom. “Reactives” – they tend to have a “competitive interpersonal orientation”. “Socials” – people who are extroverted and require a lot of social interaction. As for the groups themselves, the numbers within each simulation differed with the lowest amount being 22 individuals. The study found that the presence of neurotics made the team have a worse chance of survival and that these people in particular “suffered during life on the colony”. The researchers: “Martians with the neurotic psychology and a high coping capacity benefit the least from interaction with other Martians, and are penalized the most if they have a low coping capacity. “Our results suggest that this effect is a driver of the Martian population decline, and once minimized or removed, can produce a stable settlement.” A lot to process there if you identify as neurotic. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-08-25 23:56

This Apex Legends Character's Pick Rate Has Fallen to 1%
Apex Legends' Seer has seen his pick rate fall down to one percent following the nerfs to his Focus of Attention ability in the Resurrection update.
2023-10-07 00:23

StrongPoint Partners With Leading Supply Chain Solutions Provider Blue Yonder
OSLO, Norway--(BUSINESS WIRE)--Aug 8, 2023--
2023-08-08 21:51

USA Communications deploys Adtran to provide ultra-fast broadband to East Iowa
SHELLSBURG, Iowa--(BUSINESS WIRE)--May 11, 2023--
2023-05-11 20:25

Cubic Introduces Five-Year Manufacturer Warranty on New DTECH Devices
SAN DIEGO--(BUSINESS WIRE)--May 8, 2023--
2023-05-08 21:59
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