The headquarters of Twitter was left with a sign saying “ER” after San Francisco Police interrupted the physical rebrand of the social media platform’s offices. The new name, “X”, was later projected onto the building as night fell. The operation to take down the old sign was put on hold on Monday afternoon after Mr Musk didn’t obtain the correct permits for the crane that had been placed on the street, blocking traffic, according to a witness. “Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down,” Wayne Sutton tweeted from the scene. A San Francisco Police Department spokesperson told The Daily Beast that they had responded to “a report of a possible unpermitted street closure. Through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter”. The name change has led to the social media platform dropping in value by between $4bn and $20bn, according to Bloomberg. The move has also been mocked as uninspired. “The old Twitter logo was open, accessible, instantly recognisable around the world. This new one looks like the logo of a seedy suburban strip club. Devoid of colour, bland, generic... BORING! This is branding suicide!” CM Kosemen wrote. “Taking one of the most recognizable brand names in the world and changing it to X is unfathomably dumb. Sounds like a porn site and the logo looks like the emblem to a bad Call of Duty gamebattles team from 2008,” YouTuber Charlie White wrote. “Gonna be honest this new widget design looks like an app for a membership-only human trafficking gentlemen’s club headquartered in Budapest,” one user said. “Musk doesn’t have the money or the staff to meaningfully update or even fix Twitter, so he’s making the cheapest, smallest tweak he can – literally swapping out a GIF file - that grabs the biggest headlines. It’s nothing but a cheap, meaningless play to get his name in the press,” comedian Adam Conover added. Mr Musk wrote on Sunday about wanting “a good enough X logo,” prompting his supporters to offer their suggestions. Sawyer Merritt posted several, with Mr Musk choosing one of them, saying: “Going with minimalist art deco on the upper right. Probably changes later, certainly will be refined.” The new logo is very similar to a generic Unicode character, which is an international symbol that would be impossible to trademark, the founder of Bellingcat, Eliot Higgins, noted. Meta, the operator of X competitor Threads, and Microsoft both own versions of the X symbol, which could possibly lead to legal disputes. “Twitter Japan apparently legally cannot change their rebranding to ‘X Japan’ because the Jrock band X JAPAN owns the rights to the name. How funny would it be if Yoshiki is the one who saves us all from this awful rebranding move? LOL,” one user noted. “I’m not a [copyright] lawyer but I think he should have figured out if he owned the name before changing it,” Vanity Fair special correspondent Molly Jong-Fast wrote. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” Mr Musk wrote on Monday. “This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.” Mr Musk claimed that users would soon have the “ability to conduct your entire financial world” on the app. “The Twitter name does not make sense in that context, so we must bid adieu to the bird,” he said. Mr Musk has reportedly been fond of the letter X for decades, co-founding an online bank called x.com in 1999, which later merged and grew into what is now PayPal. Read More Elon Musk’s ‘X’ already trademarked by Mark Zuckerberg’s Meta for ‘social networking services’ TikTok launches text-only posts as social media innovation race heats up Twitter to X: Why Elon Musk rebranded the social networking platform Elon Musk’s ‘X’ is already trademarked by Mark Zuckerberg Twitter to X: Why Elon Musk rebranded the social networking platform Twitter rebrands to X as Elon Musk loses iconic bird logo

MrBeast has reached out to a young boy and his father who were pranked by people pretending to be from his team. It comes after TikTok user NoahGlennCarter posted about an incident where the two were scammed into thinking MrBeast wanted them involved in one of his videos. As the viral video explains, the young boy and his dad were shopping when they were approached by someone claiming they worked for MrBeast. They then told the son and father they were going to blindfold them and let them fill up the shopping cart with as much as they could get their hands on. Sign up to our free Indy100 weekly newsletter However, when they were blindfolded the fake MrBeast employees ran away. “To make matters even worse, the boy has to wear hearing aids and apparently the fake MrBeast employees said that the reason they chose him specifically was because of his hearing problems.” @noahglenncarter This family was tricked by a fake Mr Beast #foryou #mrbeast #prank Thankfully, there was happy news for the young boy as he “received two hundred [dollars] from an organisation in his town, and Target decided to match that amount. So in the end he got four hundred [dollars] just for a shopping spree.” To make things even better after the distasteful incident, it looks like MrBeast himself is on the case. The hugely popular YouTuber replied to a news post about the scam, writing: “Give me his info!!” It comes after MrBeast, real name James Stephen Donaldson, randomly asked for cash from one of the world’s richest men. The YouTuber recently wrote a tweet saying that it “feels like a great day for Jeff Bezos to give me a billion dollars for fun”. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

SANTA CLARA, Calif.--(BUSINESS WIRE)--Sep 7, 2023--

The US home of Sonic the Hedgehog is now a union shop. Workers at Sega of America say

A psychological test can reveal your personality in just four short questions, and its even captured the attention of celebrities. Tests that reveal what our truest version of ourselves is are always eye-opening and with four questions posted on TikTok by Made In Chelsea star and entrepreneur Jamie Laing, you can do just that. Laing said: “For each answer you give, you have to give two adjectives as to why you've given that answer.” He continued, explaining first you have to say what your favourite animal is. Next, you have to provide two adjectives to describe your favourite animal and why it’s your favourite, for example, a lion because it’s strong and clever. According to Laing, this is “how you describe yourself”. The next question is, “What is your favourite food?”, again giving two adjectives to explain why – for example, Thai food because it’s spicy and zingy. This is how you view your partner. Sign up to our free Indy100 weekly newsletter @jamielaing Personality test in 4 simple questions #jamielaing #foryou Thirdly, the test asks “What's your favourite colour?”, along with two adjectives. According to the personality test, this is how other people view you. The final question asks, “What's your favourite type of water?”. Laing gave the examples of “river, sea, swimming pool”, before revealing “that is your sex life”. In the comments, people gave their answers and some of them were hilarious. One person wrote: “Me saying panda for the first one cause it's fat and lazy. Guess that's me.” Someone else added: “Not me saying Pad Thai as my favourite food as it’s tasty and has nuts.” “Fav food: pasta because it’s creamy and filling,” another wrote along with some laughing face and embarrassed face emojis. Others who took the quiz realised they may need to dust off the old school books. Someone admitted: “My answers were bizarre. Think I need to re-learn what an adjective is.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Uber has reported that its revenue ticked up 14% last quarter, marking a slower pace of growth than recent quarters when sales surged as riders returned to pre-pandemic habits.

Ludwig said that he's 'happy with how things are' on YouTube while explaining why he got a verified account on Kick

Pfizer slashes revenue expectations, a report says an activist has built a stake in News Corp, and Rite Aid files for bankruptcy.

The Senate Judiciary Committee advanced legislation on Thursday that would give news organizations the power to jointly bargain against Meta, Google and other online platforms for a greater share of online advertising revenue.

BASINGSTOKE, England--(BUSINESS WIRE)--Aug 29, 2023--

When Google Maps users navigated to the Rafah border crossing between Gaza and Egypt on Tuesday, they might have seen placenames that included, "F**k Israel," and "May god curse Israel's Jerusalem."

TL;DR: As of September 22, you can get an HP EliteDesk Refurbished Bundle including a