The short-form video platforms TikTok and YouTube Shorts have grown exponentially with a thriving talent pool that has propelled them to the top when it comes to worldwide Internet consumption. So, it's obvious that a content giant like MrBeast is currently quite interested in the concepts of TikTok.
However, recently, TikTok has started using a new style. This specific ‘slow burn’ style might have an impact on the major names who have built empires on the site. After studying the concept for a while, Reed Duchscher, MrBeast's manager, was able to discuss this change in great depth.
RELATED ARTICLES
MrBeast: How to be part of YouTuber's Cash Grabbing gaming challenges? Here are 5 easy steps
‘We’re seeing this same model on YouTube Shorts too’
Duchscher elaborated on the topic by using an example from his personal experience and said that you might no longer predict the success of a video in 24 hours. He added, “I’d argue that we’re seeing this same model on YouTube Shorts too. It took 21 days for FaceTiming With MrBeast to gain any traction, now it has 24M views.” It took some time for his well-liked ‘Calling MrBeast from a campus’ video to receive the required traffic.
It appears that for seasoned content producers, the 24-hour trend window is no longer relevant. Although this could appear to be advantageous for up-and-coming artists, established artists like MrBeast and their followers would probably suffer from the decreased visibility. This implies that there might be fewer brand deals if the exposure dwindles. Another possible negative effect of this new phenomenon is revenue stagnation.
The ‘Slow Burn’ trend
Content creators view a wide range of platforms with more visibility as essential. As a result, TikTok and other similar platforms are vital to an individual's success in the online world as it has the potential to turn someone into an overnight success. Furthermore, well-known creators like MrBeast use such sites to acquire a consistent stream of traffic.
Intriguingly, platforms centered on short videos are undergoing a significant transition. According to Duchscher, algorithms of sites like TikTok have seen a notable alteration, which essentially controls how many people visit a given page. Thus, a modification in this important component has the potential to spark controversy in the online community. It appears that MrBeast's management noticed that fresh accounts are being preferred over older ones.
