Twitter’s new chief Linda Yaccarino has sent her first memo to employees which echoes Elon Musk’s goal for the company to be a “global town square”. “From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it,” Ms Yaccarino, who led global ad sales for NBCUniversal in her previous stint, wrote. “More recently it has become increasingly clear that the global town square needs transformation – to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us,” she added in the memo. The longtime advertising executive is expected to oversee Twitter’s ads business that has crumbled since Mr Musk took over the company in October last year. Meanwhile, the Tesla titan said he would be overseeing Twitter’s product and engineering teams. Reiterating Mr Musk’s goal of a “Twitter 2.0”, Ms Yaccarino said the company is on a mission to become “the world’s most accurate real-time information source and a global town square for communication”. “That’s not an empty promise .... That’s our reality,” she said in the memo, which was also shared with some tweaks on her official Twitter account. “Have you ever been talking with someone particularly insightful and thought, you should have the freedom to speak your mind?.... We all should,” the new Twitter chief wrote. Ms Yaccarino told Twitter employees that they now had “the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world”. Since the Tesla and SpaceX chief’s takeover of Twitter, the platform’s ad revenue in the US plunged by over half. The New York Times reported last week that the social media company made $88m worth of ad sales between April and May this year – marking a 59 per cent drop from the same period last year. Within weeks of the “free speech absolutist” taking over Twitter, several key executives at the social media giant were fired, and controversial people like Donald Trump and Andrew Tate were allowed to return to the platform. Following many of his moves reflecting a change in content moderation policy on the platform, several high profile brands said they would stop advertising via Twitter. Following Mr Musk’s $44b takeover deal, Twitter’s value plunged, with the Tesla titan saying in March that the company was worth $20bn. In April, the multibillionaire said Twitter was “roughly breaking even”, adding that “almost all advertisers have come back or said they are going to come back”. Then last month, the Tesla titan said he would be stepping down as Twitter’s chief to focus on overseeing product, software and sysops as company’s chief technology officer. Ms Yaccarino, who seems to be selected based on her connections with the advertising world, would be the company’s new chief. “It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet. That’s exactly why I’m here – with all of you,” she wrote in the memo. Read More Elon Musk is hilariously shut down by his ‘favourite’ podcast Elon Musk refuses to pay Twitter’s Google bill, leaving site in peril Elon Musk responds to bizarre AI images of him as baby Elon Musk is hilariously shut down by his ‘favourite’ podcast Twitter is a troll’s playground — and Elon Musk wants to make life even easier for them What to know about Twitter's new CEO Linda Yaccarino

PewDiePie known as the king of YouTube announced his retirement from platform last year

SAVE 49%: Livestream MotoGP from anywhere in the world for free with ExpressVPN. A one-year

The “Grimace Shake” has been going viral on TikTok as the trending milkshake is put back on the menu by McDonald's. On the social media platform TikTok, trends can take off in the blink of an eye, ranging anywhere from the skipping challenge and viral dances to dating trends. In recent days, it is a limited edition purple-coloured milkshake that has captured the imagination of TikTokers. Fast food retailer McDonald’s added the Grimace Birthday meal to its United States menus on 12 June in honour of the purple character’s 52nd birthday since it was introduced by the company. Sign up to our free Indy100 weekly newsletter In response, a new trend has been born with people bizarrely pretending to be dead after consuming the purple drink. What is the Grimace Shake trend? The hashtag #grimaceshake has received 142 million views on TikTok as the trend that sees people pose with the purple shake around them in what appears to be a crime scene has emerged. @kale1ay Bro pls domt get the grimace shake #viral #meme #grimaceshake #grimaceshakemeal #grimaceshakememe #grimacememe #mcdonadlsmeme #skit In the videos, the TikTokers begin by taking a sip of the purple-coloured Grimace milkshake. Then, the scene typically changes to them lying on their side with some of the shake positioned as if they have thrown it up having been poisoned. @wheresxander the foot twitch… it’s grimace taking over. #grimaceshake #grimacesbirthday Some videos are done in an even more dramatic style, with people coughing up the shake as they lay there. @_loganross @abby tried the grimac eshake too !! said it was not too very good, 4/10 because it at least taste dlike bluedberry✌️‼️#fyp #grimaceshake Like most trends, the Grimace shake will gradually die down, particularly given it is a limited edition menu item “while supplies last”. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

TL;DR: As of May 20, you can get a lifetime license to Microsoft Office (for

The oldest cryptocurrency blockchain is being clogged up by a recent spate of Bitcoin-based memecoins such as Pepe,

The Pacific Northwest continues to bake with excessive heat warnings and advisories stretching from the Canadian border to

'Forza Motorsport' will not have a number of functions available in Feature Multiplayer mode upon its launch.

A conlang is a constructed language, where someone has intentionally created its grammar, vocabulary, and phonology. Here are five you can learn.

Florida Gov. Ron DeSantis on Thursday accused Rep. Byron Donalds -- the only Black Republican in Florida's congressional delegation -- of aligning himself with Vice President Kamala Harris by critiquing the state's new standards for teaching Black history.

BEIJING China's gaming regulator on Tuesday granted publishing license to 58 imported online games, including titles belonging to

Costco stock falls after the warehouse retailer didn't increase membership fees, MillerKnoll surges after raising its fiscal 2024 profit outlook, and Micron is scheduled to report earnings Wednesday.