Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

These days, raising kids means being inundated with technology. Everywhere you turn, there’s a little

A piece of asteroid has arrived on Earth from the other side of the solar system, in a major success for Nasa’s Osiris-Rex mission. The spacecraft has spent years flying to Asteroid Bennu, gathering up a piece of it, and bringing it back home so that it can be studied by researchers. It brings an end to a mission that took seven years, saw it travel 4 billion miles, and cost more than a billion dollars. Scientists hope that study can help reveal how planets formed and evolved, and might shed light on how life itself began. Since Bennu is around 4.5 billion years old, the sample is almost like a look back into the solar system during its early years and Nasa has referred to it as a “time capsule”. Asteroid Bennu is also notable as Nasa’s “most dangerous asteroid”, according to a scale used to measure how much of a hazard a given object poses. It is the first time that Nasa has brought back a piece of an asteroid, and the first time since 2020. It is also the biggest ever to be gathered, at around 250 grams. Nasa sent a team on board helicopters to gather the sample canister, extracting it to ensure that it did not become contaminated by the environment. Since the sample was directly from the asteroid, it will not have any trace of material from the Earth on it, unlike those that fall to Earth. That sample will be distributed between 200 people at 38 institutions across the world, including those in the UK. The Osiris-Rex mission left Earth in September 2016, and arrived at the asteroid in October 2018. It gathered samples in October 2020, and then left the asteroid in April 2021. Since then, both the sample and the spacecraft have been returning back from the other side of the solar system to Earth. The spacecraft then dropped off the sample to return home, while Osiris-Rex will carry on to study another asteroid called Apophis, where it will arrive in 2029. Apophis is also notable for its danger: at times, it has challenged Bennu at the top of the league table of most dangerous objects. But recent research has suggested that Apophis poses less of a danger. Ashley King, UKRI future leaders fellow, Natural History Museum, said: “Osiris-Rex spent over two years studying asteroid Bennu, finding evidence for organics and minerals chemically altered by water. “These are crucial ingredients for understanding the formation of planets like Earth, so we’re delighted to be among the first researchers to study samples returned from Bennu. ‘We think the Bennu samples might be similar in composition to the recent Winchcombe meteorite fall, but largely uncontaminated by the terrestrial environment and even more pristine.” Dr Sarah Crowther, research fellow in the Department of Earth and Environmental Sciences at the University of Manchester, said: “It is a real honour to be selected to be part of the Osiris-Rex sample analysis team, working with some of the best scientists around the world. “We’re excited to receive samples in the coming weeks and months, and to begin analysing them and see what secrets asteroid Bennu holds. “A lot of our research focuses on meteorites and we can learn a lot about the history of the solar system from them. “Meteorites get hot coming through Earth’s atmosphere and can sit on Earth for many years before they are found, so the local environment and weather can alter or even erase important information about their composition and history. “Sample return missions like Osiris-Rex are vitally important because the returned samples are pristine, we know exactly w Read More Pieces of a distant asteroid are about to fall to Earth Nasa to return largest asteroid sample ever as UK helps with research Astronomers find abundance of Milky Way-like galaxies in early universe Pieces of a distant asteroid are about to fall to Earth Nasa to return largest asteroid sample ever as UK helps with research Astronomers find abundance of Milky Way-like galaxies in early universe

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