Ads on Instagram and Facebook can use artificial intelligence technology to create photos, videos and audio of events that don’t actually exist, Meta has said. But those advertisers must make clear that they are not actually real if they are advertising on political or social issues, Meta said. When they do so, Meta will add a small note on the ad that gives information about the fact that it has been created with artificial intelligence. Meta said that it was introducing the new policy “to help people understand when a social issue, election, or political advertisement on Facebook or Instagram has been digitally created or altered, including through the use of AI”. It will go into effect in the new year, across the world, it said. The new policy will require advertisers to make clear if their political ads have an image, video or audio that looks real but was digital created or altered so that it looks like someone is saying something they didn’t, shows a person or event that is not actually real, or poses as a depiction of a real event but is actually fake. If the content is digitally created or altered by in ways that “are inconsequential or immaterial to the claim, assertion, or issue raised in the ad”, Meta said. It gave examples such as using technology to adjust the size or sharpen their image, but noted that those could still be problematic if they change the claim in the ad. But it also said that those fake videos, images and audio will still be allowed to be posted on the site. Instead, Meta will “add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered”, it said, and that same information will appear in Meta’s Ad Library. It said that it would give further information about that process later. It did not say how advertisers will flag such ads, what will be shown to users when they are flagged, and how those who do not flag them will be punished. Meta did say that it would remove any ads that violates its policies, when they are created by artificial intellgience or real people. If its fact checkers decide that a piece of content has been “altered”, then it will stop it from being run as an ad, the company said. “In the New Year, advertisers who run ads about social issues, elections & politics with Meta will have to disclose if image or sound has been created or altered digitally, including with AI, to show real people doing or saying things they haven’t done or said,” said Nick Clegg, Meta’s president for global affairs in a series of tweets that announced the new policy. “This builds on Meta’s industry leading transparency measures for political ads. These advertisers are required to complete an authorisation process and include a ‘Paid for by’ disclaimer on their ads, which are then stored in our public Ad Library for 7 years.” Read More The rise of the AI friend – but what happens when ‘bots’ turn into ‘bad’ mates? Instagram working to let people make AI ‘friends’ to talk to Meta launches paid-for version of Instagram and Facebook

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SANTA CLARA, Calif.--(BUSINESS WIRE)--Jun 21, 2023--

AI does not represent “an existential threat to humanity”, hundreds of experts have urged in a new open letter. It is just the latest intervention by engineers and other academics amid an increasing interest and fear about the future of artificial intelligence. The new letter follows a recent intervention by technologists including Elon Musk, who in March was one of more than 1,000 experts who said that humanity was in danger from AI experiments. It called on companies to pause their work and consider the dangers - and asked governments to intervene if they would not. The new letter stands in opposition to that call. It says that AI “will be a transformative force for good if we get critical decisions about its development and use right”. The letter was organised by UK-based BCS, the Chartered Institute for IT. It said that it had launched the letter to counter “AI doom”. It says that the country “can help lead the way in setting professional and technical standards in AI roles, supported by a robust code of conduct, international collaboration and fully resourced regulation”. By doing so it would not only help promote the UK as an AI destination but also ensure that AI was used for good, it said. The signatories includes a range of people from across society, including those who work in think tanks and public bodies and not specifically on artificial intelligence. But it also includes a range of engineers and others who have worked on artificial intelligence within academic and business contexts. BCS said that the calls including those in the letter signed by Elon Musk earlier this year could help play into the hands of bad actors. “The technologists and leaders who signed our statement believe AI won’t grow up like The Terminator but instead as a trusted co-pilot in learning, work, healthcare, entertainment,” said Rashik Parmar, the chief executive of BCS, The Chartered Institute for IT. “One way of achieving that is for AI to be created and managed by licensed and ethical professionals meeting standards that are recognised across international borders. “The public need confidence that the experts not only know how to create and use AI but how to use it responsibly. Yes, AI is a journey with no return ticket, but this letter shows the tech community doesn’t believe it ends with the nightmare scenario of evil robot overlords.” Read More Meta unveils its ChatGPT rival Llama xAI: Everything we know about Elon Musk’s new AI company Meet the AI human-like robots that can do our jobs

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SAN FRANCISCO--(BUSINESS WIRE)--Aug 22, 2023--