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Apple said a lot of words during its recent major event, in which it revealed a new headset and updates for all of its platforms over the course of more than two hours. But there was one specific word – or, more specifically, two initials – that it did not mention at all. The company did not reveal a single product powered by AI, and did not mention artificial intelligence even in passing. It was a marked contrast with other recent tech launches, which have seen companies attempt to link a wide array of new products with the hype over artificial intelligence. In advance of the event, many had speculated that Apple could be forced to discuss AI because of the increasing focus on how companies are using it in their products. Google’s recent I/O event, for instance, made heavy use of the word, seemingly in response to criticism from pundits and shareholders that it was failing to convince the world it had done enough with artificial intelligence. Apple instead opted to describe most updates that could be called “AI” as machine learning, using a more precise term that has fallen out of popularity as artificial intelligence has become so popular as a marketing term. But it even seemed to avoid using that phrase often, even when it could have done. It was not for want of new features that are built on tools that could be described as AI, if Apple wanted to. It showed off everything from automated transcriptions of voice notes and voicemails to AirPods features that can recognise sounds in the environment and filter them out or not depending on whether they seem urgent. Describing them in other ways therefore seemed as if it was an intentional rejection of what has become a voguish way of describing new features in tech in recent months. Apple generally tends to favour words of its own invention, over new and much hyped terms in the technology industry. It also avoided using the word “metaverse” throughout the whole launch event, for instance, despite launching a product that fits specifically with the new focus on virtual and augmented reality. But the lack of mention of AI seemed as if it was the result of an even more active choice to reject the wording. In that way, it seemed to reflect an increasing concern that the widespread use of artificial intelligence as a marketing term is serving both to water down the meaning of the word and confuse users about the actual nature of the product it is being used to describe. It may also be part of an increasing sense that AI is not necessarily viewed positively, and could reflect badly on the products that it is used to market. Recent months have seen a run of reports about both the danger of AI products and the techniques used to make them, such as the analysis of large amounts of data without the consent of those depicted, and so Apple may have decided that using the word could lead to negative connotations.

Australia will announce a A$2 billion ($1.3 billion) expansion in critical minerals financing Tuesday as part of its

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MELBOURNE, Australia--(BUSINESS WIRE)--May 24, 2023--

Millions of phones, TVs and radios across the US will receive an alert on Wednesday as part of a nationwide test for an emergency alert system. At 2.20pm ET, the Federal Emergency Management Agency (FEMA) will test the Emergency Alert System for TV and radio sets, and the Wireless Emergency Alerts for phones. “These test alerts are necessary to verify that the system is working properly so that, in a real case, citizens will know what to do, depending on the information that is issued,” said Nino Correa Filomeno, the commissioner of the Puerto Rico Emergency Management Bureau, who will coordinate with FEMA for the tests. “Amid this hurricane season, and any time an emergency occurs, it is necessary to have this system in place.” It is the seventh test for the system since FEMA set it up, however there are already conspiracy theories spreading online about its actual purpose. One false theory is that the signal is being sent to activate nanoparticles that have been introduced to people’s bodies, with one widely shared claim suggesting that it relates to the Covid-19 vaccine. Some users on X, formerly Twitter, advised people to shut off their phones in order to avoid receiving the alert. One user wrote: “Recommendations include not only disabling all alerts but also removing the sim card and shutting down your phone completely, possibly putting in a faraday bag if you have one.” Any smartphone that is switched on and within range of a cell tower will receive the emergency alert test message, which will be accompanied by a “unique tone” and vibration to make sure it is seen, heard or felt by as many people as possible, including those with disabilities. The radio and television portion of the test is being conducted with the participation of broadcasters, satellite providers and cable systems. “We want to ensure that the systems continue to be effective, that the public understands and uses these alerts and warnings about emergencies, particularly those on the national level, as we work to strengthen emergency readiness among our communities,” said Orlando Olivera, a coordinator at FEMA’s Caribbean office in Puerto Rico. “This is one step to be ready for emergencies. We are encouraging everyone, especially older adults to Take Control in 1, 2, 3: Assess your needs, Make a plan, and Engage your support network.” Read More Apple blames Instagram for overheating iPhones Japan startup unveils 15-foot robot suit for space exploration New discovery is ‘holy grail’ breakthrough in search for aliens, scientist say Elon Musk’s X ordered to pay over $1m in legal fees for laid off Twitter execs

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Apple is set to unveil the iPhone 15 in just a few days, and it's widely expected to come with a significant change.

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If you're curious about what each Madden NFL 24 Edition has to offer, you've come to the right place.

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