Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Centenarians have become the fastest-growing demographic group in the world, with numbers approximately doubling every 10 years since the 1970s. Many researchers have sought out the factors and contributors that determine a long and healthy life. The dissolution isn't new either, with Plato and Aristotle writing about the ageing process over 2,300 years ago. Understanding what is behind living a longer life involves unravelling the complex interplay of genetic predisposition and lifestyle factors and how they interact. In a recent study published in GeroScience, researches have unveiled common biomarkers, including levels of cholesterol and glucose, in people who live past 90. The study is one of the largest that has been conducted in this area, comparing biomarker profiles measured throughout life among those who lived to be over the age of 100 and their shorter-lived peers. Data came from 44,000 Swedes who underwent health assessments at ages 64-99. These participants were then followed through Swedish register data for up to 35 years. Of these people, 2.7 percent (1,224) lived to be 100 years old. 85 percent of these centenarians were female. The study's findings conduced that lower levels of glucose, creatinine - which is linked to kidney function and uric acid, a waste product in the body caused by the digestion of certain foods - were linked to those who made it to their 100th birthday. The findings suggest a potential link between metabolic health, nutrition, and exceptional longevity. In terms of lifestyle factors, the study didn't allow for any conclusions to be made, but the authors of the study added that it's reasonable for factors such as nutrition and alcohol intake play a role. Overall, the fact that differences in biomarkers could be observed a long time before death suggests that genes and lifestyle play a role, but of course, chance likely has an input too. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Large parts of the United States and some areas in Canada, home to around 165 million people, could

The remains of a church from a sunken town known as the 'Atlantis of the North Sea' has been discovered beneath the mud on Germany's coast. The church is believed to be part of a site called 'Rungholt' located in the Wadden Sea. The town, which was previously thought to be a local legend, has not been seen since 1362 after it was submerged beneath the waves during an intense storm. However, new research has shown that the town really did exist and that they had built reinforcements around the settlement to protect them from the severe elements. The research was carried out on the area by archeologists from Kiel University, Johannes Gutenberg University Mainz, the Center for Baltic and Scandinavian Archaeology, and the State Archaeology Department Schleswig-Holstein. Sign up to our free Indy100 weekly newsletter Searching the Wadden Sea which is the longest stretch of intertidal sand and mud flats on Earth, the team, using geophysical imaging technology found man-made mounds that had been constructed to protect the town against the tides. Amongst this structure were the foundations of a building which the team determined had to be a church which may have been the location of the town centre. In a statement, Dr. Dennis Wilken, a geophysicist at Kiel University of Kiel University said: "Settlement remains hidden under the mudflats are first localized and mapped over a wide area using various geophysical methods such as magnetic gradiometry, electromagnetic induction, and seismics." Dr. Hanna Hadler from the Institute of Geography at Mainz University added: "Based on this prospection, we selectively take sediment cores that not only allow us to make statements about spatial and temporal relationships of settlement structures, but also about landscape development." Dr. Ruth Blankenfeldt, an archaeologist at ZBSA also suggested that the "special feature of the find lies in the significance of the church as the centre of a settlement structure, which in its size must be interpreted as a parish with superordinate function." The storm that washed away Rungholt has gone down in history as one of the largest to ever hit the region, affecting not just Germany but also the Netherlands, Denmark and the UK. The storm happened on January 1362 and has since been referred to as "the great drowning of men." According to historical reports, Rungholt was once a busy trading port for fishermen but was also populated by taverns, brothels and churches. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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