By Rich McKay A fierce storm packing hurricane-force wind gusts dumped more than a foot (30.5 cm) of

The internet's obsession with McDonald's Grimace shake continues – and now an executive has spoken out about the TikTok trend. For those who still don't understand what's going on but have seen the phrase everywhere, McDonald's dropped a new limited-edition purple milkshake to celebrate the 52nd birthday of the famous character's birthday. TikTok users were immediately hooked on the drink before turning it into a bizarre trend. It sees people creating content showing them drinking the shake and pretending to be poisoned to death with a decorative crime scene around them. While the trend is bizarre, the hashtag #grimaceshake has racked up a staggering 142 million views on the platform and continues to grow. Sign up for our free Indy100 weekly newsletter @kale1ay Bro pls domt get the grimace shake #viral #meme #grimaceshake #grimaceshakemeal #grimaceshakememe #grimacememe #mcdonadlsmeme #skit Now, McDonald's marketing director Guillaume Huin has stepped into the chat, crediting the original TikTok creator Austin Frazier for his upload. In a Linkedin post, Huin said the company were initially not going to speak about the trend, but after "hours of watching, reading the comments, trying to learn and genuinely understand helped us see what this was about," he saw the "brilliant creativity, unfiltered fun, peak absurdist gen z humor, just the way a new generation of creators and consumers play with brands." He said that some of the content had even left him "smile silently in admiration and wonder." Huin then shared how behind the scenes, the team "discussed what was the right thing to do about the trend." He continued, "saying nothing felt disconnected, encouraging it felt self-serving, so we just decided to show our fans that we see them and their creativity in a sweet, candid and genuine way, as grimace would." The Grimace shake will be available to buy in the US until 29 July. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Twitter co-founder Jack Dorsey has accused the Indian government of putting pressure on the social media company to block accounts critical of the government amid the long-running farmers’ protest in 2021. Mr Dorsey, who was still the platform’s chief at the time before its takeover by Elon Musk, said India placed “many requests” during the months-long farmers protests. “India for example, India is one of the countries which had many requests around farmers protests, around particular journalists which were critical of the government,” the former Twitter chief, who stepped down from the company’s board last year, said in a new interview with the YouTube channel Breaking Points. “It manifested in ways such as ‘we will shut Twitter down in India’… ‘we would raid the homes of your employees’, which they did; ‘we will shut down your offices if you don’t follow suit’. And this is India, a democratic country,” Mr Dorsey said. The protests in 2021 forced the Indian government to repeal laws that would have seen the biggest reforms to Indian agriculture in decades. Farmers drove tractors from agrarian states surrounding Delhi to block traffic on major roads into the capital city. Amid the protests, the Indian government allegedly threatened to punish Twitter employees with fines and jail terms of up to seven years for failing to suspend accounts deemed critical of the Modi administration. It demanded that Twitter block over a thousand accounts, including those tweeting under the hashtag “ModiPlanningFarmerGenocide”, arguing that the phrase was inflammatory. Following this, the social media company made over 250 accounts inaccessible to its India-based users, including that of the investigative news magazine The Caravan. The move was later reversed after a major public outcry. Twitter told the Indian government at the time that it would not comply with the directive to ban some accounts and tweets as they either constituted “free speech” or were “newsworthy”. Mr Dorsey compared India’s behaviour to that of Turkey. “We had so many requests from Turkey. We fought Turkey in their in their courts and often won but they threatened to shut us down constantly,” he said. Indian IT minister Rajeev Chandrashekar rejected the former Twitter chief’s claims that the Modi government put pressure on the social media company, calling it “an outright lie,” and “an attempt to brush out that very dubious period of Twitter’s history.” “Twitter under Dorsey and his team were in repeated [and] continuous violations of India law. As a matter of fact they were in non-compliance with law repeatedly from 2020 to 2022 and it was only June 2022 when they finally complied,” Mr Chandrashekar said. The minister alleged that Twitter had a problem accepting the “sovereignty of India law,” and behaved “as if the laws of India did not apply to it”. “No one went to jail nor was Twitter ‘shut down’ ... India as a sovereign nation has the right to ensure that its laws are followed by all companies operating in India,” Mr Chandhrashekar said. “During the protests in January 2021, there was a lot of misinformation and even reports of genocide which were definitely fake,” the minister said, adding that the Indian government “was obligated to remove” them from the platform as it had the potential to “further inflame the situation based on fake news”. Mr Dorsey also commented on Twitter’s regime under Tesla and SpaceX chief Elon Musk, calling some of his moves “fairly reckless”. After taking over Twitter in October, Mr Musk proceeded to cut costs at the company and slash over three quarters of the firm’s workforce. “I think it set up a dynamic where he had to be very hasty, he had to be impatient, and he had to move as quickly as possible with features even if they weren’t fully thought out... It all looked fairly reckless,” Mr Dorsey said. Read More Twitter’s new chief echoes Elon Musk’s goal in first memo to employees Put ‘public good’ at heart of AI and new tech, Starmer to say Elon Musk is hilariously shut down by his ‘favourite’ podcast Bluesky, championed by Jack Dorsey, was supposed to be Twitter 2.0. Can it succeed? Jack Dorsey endorses Robert F Kennedy Jr for president Jack Dorsey says Twitter ‘went south’ after company’s sale to Elon Musk

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Apple is to adopt a messaging standard that will make texting between an iPhone and an Android device a better experience. The US technology giant has confirmed it will adopt the rich communication services (RCS) “later next year”. RCS is considered an industry standard for messaging and allows users to send and receive high-quality photos and videos, chat over wifi as well as mobile data and users are able to see when messages have been read – a range of features that currently do not exist or work to the same standard when messaging between an iPhone and Android. Until now, Apple has focused on its own messaging system – iMessage – which allows for seamless communication between iPhone handsets. Later next year, we will be adding support for RCS Universal Profile, the standard as currently published by the GSM Association. We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS Apple spokesperson Adopting RCS alongside iMessage will likely make the experience of chatting to an Android user from an iPhone closer to the iMessage experience. In a statement given to industry news site 9to5Mac, Apple said: “Later next year, we will be adding support for RCS Universal Profile, the standard as currently published by the GSM Association. “We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS.” The announcement of the proposed change also comes as EU regulators have continued to pressure Apple to make iMessage more interoperable with other services under its new Digital Services Act – legislation designed to rein in tech giants, improve competition and ultimately provide better, more accessible services for consumers. Earlier this week, smartphone maker Nothing also revealed its Android phones would begin to support iMessage via a new app. Read More ICO seeks permission to appeal against Clearview AI tribunal ruling Users of iPhones can now check bank balance from Wallet app VR tool aims to help rail passengers spot and safely tackle sexual harassment

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It appears TikTok is growing its teams that work on messaging features, according to a series of job listings recently posted by the social media company.

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