Threads: Instagram app reaches 70 million sign-ups as it hurtles towards the size of Twitter
Threads, Instagram’s new Twitter rival, has now hit 70 million sign-ups, parent company Meta has said. The app is now easily the fastest-growing app in the world, and has seen the fastest growth of any app ever. That position was originally held by ChatGPT, but it took a couple of months for that app to reach 100 million users. It also means that Threads is well on its way to the size of Twitter, its rival. That app had 229 million monthly active users in May 2022, according to a statement made before Elon Musk’s buyout latest last year. Meta revealed the latest sign-up numbers as it looked to highlight high-profile early adopters, including Selena Gomez, Khloe Kardashian and Lewis Hamilton. It did not reveal how many posts had been made on the site, though that is already likely to be in the hundreds of millions. Meta launched Threads – which uses Instagram branding and borrows accounts from the platform – late on Wednesday. Since then it has been growing quickly, with the number of users seemingly doubling every few hours. Dubbed as the “Twitter-Killer”, Threads was the top free app on Apple’s App Store in the UK and US on Thursday. Its arrival comes after Meta chief executive Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas. “The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said. Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter. Twitter was not immediately available for comment. Reuters could not immediately verify the Semafor report. Meta said no one on the Threads engineering team is a former Twitter employee. Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day. Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength. “Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see. “Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.” Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users. Read More People are realising something really worrying about Threads Twitter threatens legal action against Meta over new ‘Threads’ app Meta responds to Musk’s threat as Threads becomes most rapidly downloaded app Musk, Zuckerberg and the chaotic fight to succeed Twitter Kim Kardashian, Rylan Clark and Dalai Lama among those joining new app Threads Threads is already more than three times bigger than every Twitter rival combined
2023-07-08 01:18
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2023-07-08 00:52
Ainsley Harriott joinsThreads with reference to classic This Morning meme
Chef Ainsley Harriott has contributed some great memes to the internet during his distinguished broadcasting career, but the presenter brought back an absolute classic for his first post on Instagram’s new text-based Twitter rival Threads on Thursday. The iconic catchphrase “Why hello Jill” – especially beloved by Radio 1 presenter Greg James – went viral back in 2018 after Harriott made a surprise appearance in a member of the public’s house during a segment of This Morning. Jill Hatton, who was selected to receive a number of surprises as part of Mother’s Day, looked stunned when hosts Eamonn Holmes and Ruth Langsford cut to her in her living room, and seemed equally as shocked as TV personality Alison Hammond sat on her sofa and explained all the amazing gifts she would be receiving. But that wasn’t the moment which would become known across social media. It actually came in the form of what Hammond said after the TV crew brought a brand new TV into her house. Hammond said: “There’s going to be more, because we’ve only got Ainsley Harriott. here, who’s going to do a treat dish for you. He’s going to cook you a lovely treat in your very own kitchen – here he is.” Shaking a frying pan in his hand as he enters the room, Harriott can be heard saying, in a wonderful sing-song voice, “Why hello Jill!” Sign up to our free Indy100 weekly newsletter And for those wondering, a follow-up segment of This Morning which aired in December 2019 saw Langsford confirm to James that Jill was doing “very very well” – and check in on the viral sensation who confirmed people were saying it to her in the street “for a long time afterwards”. The saying was even referenced by Ant and Dec in a series of I’m A Celebrity… Get Me Out of Here! last year, when ex-Lioness Jill Scott appeared as a campmate in the Australian jungle. Now, Harriott did his own take on the meme on the Instagram app by posting “why hello, Threads”, delighting users on the platform. “This is the content I’m here for,” replied one. Another commented: “Worth following just for that.” “Best thread I’ve seen so far, hands down,” declared a third. And of course, James himself was thrilled with the meme’s resurgence, attaching a screenshot of the Thread to his very first post on the platform, which was a picture of a naked Harriott on a sofa, with grapes covering his privates. Harriot isn’t the only one to make a pretty epic entrance on the new social media app, either, as Good Morning Britain presenter and former Labour shadow chancellor Ed Balls’ first post was exactly what you expect it to be. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-07-08 00:20
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2023-07-07 23:51
No, "Mr Blue Sky" singer Jeff Lynne does not have an account on Bluesky
With Elon Musk’s Twitter suffering yet another catastrophic outage (which has seen the Tesla and SpaceX founder implement temporary limits on how many tweets we can view in a day), users are once again looking for a rival platform to evacuate to. Previously it was the likes of Post and Mastodon - the latter of which Musk hated so much he restricted users from linking to their new accounts on Twitter - but now it’s the turn of Bluesky to get all the hype. Backed by Twitter founder Jack Dorsey, the platform claims to offer “an open and decentralised standard for social media” – “decentralised” meaning users don’t have an account under one ‘centralised’ company owned by one particular company, but can instead sign up to individual servers and communities owned and managed by other people. Sign up to our free Indy100 weekly newsletter It's already proven popular, with surreal social media poster Dril and New York congresswoman Alexandria Ocasio-Cortez already signed up. In fact, after Twitter’s latest blunder, invite codes to Bluesky became so lucrative and sign-ups became so intense that they had to temporarily pause new registrations (they’ve reopened them now, though, if you fancy a try). And while others are considering whether to jump ship to the rival site, or desperately hunting for the code which will let them in, some Twitter users were reminded of a legendary rock band thanks to the platform’s choice of name: Yep, for a handful of individuals, the hit track from Jeff Lynne and his Electric Light Orchestra (or ELO) came to mind – and it’s perhaps made all the more amusing considering one of “Mr Blue Sky’s” lyrics is the rhetorical question, “where did we go wrong”. If Musk were to ask that question, we’d probably say firing almost half of Twitter’s workforce and therefore making it almost impossible to deal with the demand is part of the problem. And if you were wondering, a few searches on Bluesky appear to suggest that neither Lynne or ELO are on the platform. Indy100 has approached Lynne’s representatives for a statement, but they said the musician was unavailable for comment. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-07-07 23:47
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