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Netflix is launching its long-threatened password sharing crackdown in the UK. The company is writing to members who are sharing Netflix accounts and telling them that they will no longer be permitted to do so. Instead, they will be encouraged to “transfer a profile” so that users can have their own standalone accounts, or “buy an extra member”, which will let people who don’t live in a household be added for £4.99 a month. “Your Netflix account is for you and the people you live with – your household,” the email sent to problem accounts reads. The message will only be sent to those suspected of currently sharing their accounts. Netflix has not revealed exactly how it is tracking those it believes to be sharing passwords with people outside their households. But it says that it is watching for telling “account activity”, based on IP addresses and devices IDs, which might for instance indicate that an account is being used in two very different places at once. It stressed that the crackdown will not apply to those who are using their account for travelling. “You can easily watch Netflix on the go and when you travel – either on your personal devices or a TV at a hotel or holiday home,” the email reads. Users who are affected are encouraged to go to Netflix’s help centre. But the email also offers a variety of ways to deal with the problems. First, users are encouraged to “control how your account is used” by checking who is currently accessing their account. Netflix has a web page that will show what devices are currently logged into an account, and that same page can be used to kick them out of an account – after which the company encourages changing the password so that any old devices cannot log back in. If those people sharing an account are doing so with permission, however, Netflix is offering a variety of options. The transfer a profile tool will mean that users can set up a new, separate account but keep their watch history and other details, or the “buy an extra member” tool essentially lets someone outside the home have permission to share an account for less than the price of a full membership. Netflix has been gradually rolling out its password sharing crackdown across the world, beginning in Latin America and since expanding to other regions including Spain and Portugal. It has not said how it is deciding which countries are chosen to be hit by the new crackdown. The move is one of a range of changes from Netflix as it attempts to deal with slowing rates of subscriber growth that have led it to look for new ways to boost profitability. It has said that it believes some 100 million people around the world are using other people’s Netflix accounts – and that encouraging at least some of those to sign up could deal with those falling rates of signups. In its results call in April, Netflix said that early tests had shown that the crackdown was successful in encouraging people to sign up for their own accounts. While customers initially cancelled their accounts in response to the news, membership and revenue then rose after that as people started paying for their own logins, said co-chief executive Greg Peters. He also noted then that testing had revealed some problems with the crackdowns, including users complaining that they were being targeted when they were using the app on the go or while on holiday. Netflix had updated the technology underpinning the new rules in response to those complaints, he said – and it was those improvements that had given it confidence to launch the crackdown more broadly. Read More Netflix begins crackdown on password sharing in the UK and US Netflix begins sending emails to UK customers about account sharing Who is David Sacks: the controversial entrepreneur hosting DeSantis 2024 event Who is David Sacks: the controversial entrepreneur hosting DeSantis 2024 event Male characters in role-playing video games ‘speak twice as much as females’ Peloton undergoes huge rebrand

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Netflix says it has begun sending emails to UK customers who are sharing their accounts with people “outside their household”. The streaming giant said a Netflix account was “for use by one household” and those wanting to share theirs must pay £4.99 to do so. It comes after the company, which has lost subscribers amid stiffer competition and rising inflation, began a crackdown on account sharing last year in countries including Chile, Costa Rica and Peru. On Tuesday, Netflix posted a statement online which read: “Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United Kingdom. “A Netflix account is for use by one household. Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United Kingdom. A Netflix account is for use by one household. Netflix statement “Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices. “We recognise that our members have many entertainment choices. “It’s why we continue to invest heavily in a wide variety of new films and TV programmes – so whatever your taste, mood or language and whoever you’re watching with, there’s always something satisfying to watch on Netflix.” An attached screenshot of the email detailed ways customers could share their accounts. These included allowing users to “transfer a profile” to a “new membership that they pay for” or buying an extra member for the price of £4.99 extra per month. Netflix has changed its tune since joking on Twitter that “Love is sharing a password” as it was quickly expanding in the UK in 2017. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

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On a recent Sunday morning, I found myself in a pair of ill-fitting scrubs, lying flat on my back in the claustrophobic confines of an fMRI machine at a research facility in Austin, Texas. "The things I do for television," I thought.

Male characters in role-playing video games have 50% more dialogue than females, highlighting a “stark gender imbalance” in the gaming genre, scientists have said. In role-playing games (RPGs), the gamer controls one or more characters undertaking quests or missions in an imaginary world. Researchers from the Universities of Glasgow and Cardiff analysed the dialogue of 50 RPGs from 1986 to 2020, including Final Fantasy, Skyrim and Mass Effect. This encompassed 6.2 million spoken words from 13,000 characters. The results, published in the journal Royal Society Open Science, suggest 94% of the games studied had more male dialogue than female dialogue, including ones with multiple female protagonists such as Final Fantasy X-2 or King’s Quest VII. They also found that the proportion of female dialogue is slowly increasing in RPGs at a rate of 6.3 percentage points per decade – from a mean of about 18% in the 1980s to about 40% by 2020. While we expected to find a larger proportion of male dialogue overall, we were surprised to discover how few games - just three of 50 - had more than 50% female dialogue Dr Stephanie Rennick, University of Glasgow However, the researchers said that if this rate were to continue, gender balance would not be reached until 2036. Dr Stephanie Rennick, research associate in philosophy, school of humanities at the University of Glasgow, said: “While we expected to find a larger proportion of male dialogue overall, we were surprised to discover how few games – just three of 50 – had more than 50% female dialogue. “I was also surprised that the lack of female characters compared to their male counterparts persisted at every level, from main player characters through to background NPCs (non-player characters).” For the study, the researchers obtained the transcripts of dialogue used in the games and identified which character said what. Dr Sean Roberts, lecturer at the school of English, communication and philosophy at Cardiff University, said: “We categorised the gender of each character, not assuming binary gender. “This allowed us to count how many words were available for each gender in each game. “For example, we can compare the number of words spoken by female characters to the number of words spoken by male characters.” The researchers found only 35% of words were spoken by female characters and they were more likely to apologise, hesitate or be polite, compared with their male counterparts. They said the proportion of female dialogue ranged from 6% (King’s Quest VI) to 80% (King’s Quest IV: The Perils of Rosella). They discovered one game, Monkey Island, did not pass the Bechdel test, which requires two named female characters to talk to each other about something besides a man. Around half of gamers are female, but they experience a lot of abuse and exclusion. More diverse representation is being called for by players and developers Dr Sean Roberts, Cardiff University The team also found examples of stereotyped gendered behaviour. The researchers said that in Stardew Valley, characters respond differently depending on the player character’s gender. For example, they said, female players are offered a salad, wine, repeatedly described as beautiful and assumed to have little experience of video games, while male players are offered pasta, ale, described as “full of energy” and are assumed to be good video game players. Analysis also showed only 30 out of 13,000 characters belong to the non-binary gender categories, which is about half as much as in real life, the researchers said. Dr Roberts said: “Around half of gamers are female, but they experience a lot of abuse and exclusion. “More diverse representation is being called for by players and developers. “So we hope that developers will consider addressing the imbalances we found in order to create more inclusive games.”

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Some Amazon corporate workers have announced plans to walk off the job next week over frustrations with the company's return-to-work policies, among other issues, in a sign of heightened tensions inside the e-commerce giant after multiple rounds of layoffs.