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Kickr Move: Wahoo launches new indoor cycling trainer after ‘horrible’ period for bikes
Kickr Move: Wahoo launches new indoor cycling trainer after ‘horrible’ period for bikes
Wahoo has launched the Kickr Move, a new indoor cycling trainer aimed at improving the experience of riding indoors - and overcoming a range of problems experienced by home training companies in recent years. The new Kickr Move adds movement to indoor cycling. Until now, riding a bike indoors has almost uniformly meant mounting a bike onto a smart trainer that allows for little movement, either sideways or forwards. That lack of movement in turn leads to problems with comfort, as well as realism, given that riders are stuck in the same position. In recent years, indoor cyclists have undertaken increasingly complicated ways of solving that problem, including putting their bikes and turbo trainers onto large “rocker plates” – essentially big wooden platforms intended to allow them to move a little more. Wahoo said that building a system like that was never on the table. While those rocker plates showed there was clearly an "unmet need", the company's founder Chip Hawkins told The Independent that "doesn't make any sense at all" and that the company therefore set about building a new kind of solution. Without that kind of movement, the forces that usually move a bike do not happen on a fixed trainer, which leads to "unnatural pushing and pulling", Hawkins said, which can make long rides inside uncomfortable and unrealistic. Fixing that added a completely different appeal that aims to make indoor riding more appealing, he said. Wahoo did so by taking its existing smart trainer and essentially mounting it on a track, to allow movement back and forth, with about 14cm of space back and forth. If a rider gets out of the saddle, for instance, the bike will drop back and then forward again – something that’s so natural in the real world that it hardly takes any thought, but which has been almost entirely missing in indoor cycling. (Wahoo’s rival, Tacx, released its own “Motion Plates” last year, but they are added on to the trainer separately.) The Wahoo Kickr that is on the market today looks almost identical to the one sold ten years ago, though there has been the addition of new technologies such as built-in WiFi; the new Move is the first noticeable different smart trainer Wahoo has released in years. Even in the new release, the changes are minimal: the Kickr Move takes most of the components from Wahoo’s existing smart trainer and puts them in that track. At the same time, it has also announced a new, cheaper version of its premium Kickr Bike, an entire indoor bike, aimed at broadening the appeal. But even if the changes are humble, the new Kickr Move marks the first major change to the design of indoor bike training equipment in years. And, perhaps more importantly, they come at a time when the future of indoor cycling's future is being decided. Indoor cycling as an industry and an activity has been no stranger to dramatic movements in recent years. When the pandemic began, early in 2020, many took to working out indoors, and the connected fitness and indoor training industry experienced a surge in demand so strong that it became a problem. For the first year, Wahoo and other indoor training companies couldn't make enough stock to sell, and as soon as turbo trainers appeared on retailers' websites they would disappear again. Orders came in and shops stocked up heavily, to avoid any similar difficulties in the years to come; factories were coming back online and were ready to make those smart trainers. "And then everyone went outside," Hawkins recalls. All of the indoor training equipment that had been ordered had nowhere to go. "Our sales took a horrible nosedive." Prices were reduced to clear out those now full shelves at bike shops, and sales fell too. "It was a really, really tough year last year," Hawkins says. This time around, as the autumn approaches and trainer season begins again, the industry is having the opposite problem: for the most part, that glut of trainers has been sold, but bike shops are anxious about ordering too much to replace them. What's more, the effect of the pandemic on bikes was much the same – bikes were impossible to buy, so more were made, and they are now stuck on shelves – meaning that those shops might not have space or money to buy trainers even if they wanted to. At the same time, things were looking especially shaky at Wahoo. At the height of covid – when people wanted indoor fitness equipment, and investors wanted the companies that make them – Wahoo was sold to a private equity firm. Wahoo commanded a chunky valuation as the lockdown sales rolled in, benefiting from the same excitement that also sent the share price of rivals Peloton soaring. Then lockdowns eased, and people started leaving the house. Interest in indoor cycling started to fall away. Peloton’s stock plummeted; it has lost 97 per cent of its value since its highs in early 2021. Wahoo’s financial analysts started to use words like “unsustainable” about the company, and it looked as if its debt problems could lead the company to collapse. Some 18 months after a sale built on frenzied excitement about indoor cycling, Wahoo looked in peril. The debt taken on to support the sale was called in and the company was taken over by the banks, and the "shareholders lost everything", Hawkins said. Wahoo's marketing activities went away, product development slowed, staff were let go, and the company looked in danger. Then Hawkins stepped back into buy the company, along with three other strategic investors. It was a "fresh start", he says, and the company was free of its debt. Wahoo's operations "never really missed a beat" throughout the financial chaos, and so the company was able to get back to work again. "We're not trying to raise quick bucks or anything – I'm really trying to set us up for long-term success, which is exciting", he says. The Kickr Move and the Bike Shift are the first major new products to come out of Wahoo since all of that happened. As well as the new products, it comes with a new approach: more sustainable packaging, and a new setup experience – as well as a new, higher price. The Kickr Move costs £1,399 – £300 more than the existing Kickr smart trainer, which will stay on the market. Encouraging people to pay that extra might be difficult, given so many cyclists have just bought trainers in recent years, especially through the pandemic. But Hawkins says that while the market might look mature, there are still plenty of people out there still to be reached. Hawkins' instinct is that indoor cycling is a mature market, but Wahoo's data suggests that only 11 per cent of "committed cyclists" have a smart trainer. "There is still a tonne of people that haven't discovered smart training yet – I don't know exactly where they are, but it seems like there is a lot of room for kind of continuing to expand the category". The Kickr Move is another attempt to reach those people, as well as being extra innovation intended to make those with older trainers upgrade. In use, the Kickr Move is considerably more comfortable: it is hard to understand how much discomfort is caused by a lack of movement until you're able to move back and forth. And the relative lack of innovation elsewhere means that setting up the new trainer is familiar and simple, and that it works easily with Wahoo's other products. (The only problem is Wahoo's Kickr Climb, which allows people to tilt the front of their bike up and down as if they were ascending and descending, and which needs an extra foot to be compatible with the Kickr Move, sold separately.) The new trainer is far from the only innovation planned by Hawkins in the time to come. "You've got other things coming besides this launch," he teases; "we are 10, 12 years old in this market, compared to 150-years or something for cycling. So I think we've got a long way to go." Read More Apple is about to launch what could be the most controversial iPhone in years Apple is about to reveal the new iPhone – and a lot more Here’s when you will actually be able to get the new iPhone Apple is about to launch what could be the most controversial iPhone in years Apple is about to reveal the new iPhone – and a lot more Here’s when you will actually be able to get the new iPhone
2023-09-12 21:22
Exclusive-EU antitrust regulators seeking views on Microsoft's remedies to UK watchdog
Exclusive-EU antitrust regulators seeking views on Microsoft's remedies to UK watchdog
BRUSSELS EU antitrust regulators are asking Microsoft's rivals and customers whether they are affected by the U.S. tech
2023-09-12 19:23
AI chip startup Enfabrica raises $125 million, with backing from Nvidia
AI chip startup Enfabrica raises $125 million, with backing from Nvidia
By Stephen Nellis Enfabrica, a Silicon Valley chip startup working on networking chips for artificial intelligence data centers,
2023-09-12 18:29
Adobe, others join White House's voluntary commitments on AI
Adobe, others join White House's voluntary commitments on AI
By Diane Bartz WASHINGTON Adobe, IBM, Nvidia and five other firms have signed President Joe Biden's voluntary commitments
2023-09-12 18:25
Flexport unveils e-commerce tools as returned CEO aims to regain profitability
Flexport unveils e-commerce tools as returned CEO aims to regain profitability
By Lisa Baertlein LOS ANGELES Logistics startup Flexport on Tuesday unveiled services to make it easier for small
2023-09-12 18:22
Apple is set to unveil the iPhone 15
Apple is set to unveil the iPhone 15
Apple is expected to debut its iPhone 15 lineup at the company's annual September keynote event on Tuesday, and it could introduce the biggest change to the phone's design in 11 years.
2023-09-12 18:17
Apple event - live: iPhone 15 to bring new charging port and high price as Watch and AirPods update expected
Apple event - live: iPhone 15 to bring new charging port and high price as Watch and AirPods update expected
Apple is about to launch four new iPhones, two new Watches and maybe more besides. The launch of the iPhone 15 is the biggest event in Apple’s year, and could bring extra controversy this year, given a widely rumoured higher price and new charging port at the bottom of the phone. Alongside those updates, Apple is rumoured to be planning new charging technology, faster chips, better battery life and design tweaks for the higher-end, Pro versions of the phone. In all, there is expected to be four versions of the iPhone 15: the base model, the iPhone 15 Plus, the Pro and Pro Max. In addition to those new products, Apple is widely expected to update both the normal and Ultra version of the Apple Watch. They are expected to receive small updates, with the possible introduction of new chip technology. The AirPods may also feature in the event. They are also expected to receive an update to swap the Lightning charging port in the bottom for USB-C – beginning the process of getting rid of a charging technology that has been used for more than a decade in Apple’s most popular products. The event will be live streamed from Apple’s California headquarters, beginning at 10am local pacific time, 1pm eastern, or 6pm in the UK. You can follow all the latest news here.
2023-09-12 17:54
Alibaba's new CEO embraces AI and wants a younger management team
Alibaba's new CEO embraces AI and wants a younger management team
Alibaba Group will embrace artificial intelligence (AI) and promote younger people to senior management, its new CEO says, as the e-commerce and cloud giant tackles its most ambitious restructuring in its history.
2023-09-12 17:51
Scientists discover huge exoplanet 120 light years from Earth that ‘could contain signs of life’
Scientists discover huge exoplanet 120 light years from Earth that ‘could contain signs of life’
An exoplanet more than eight times the size of Earth and potentially habitable has been discovered by scientists. Exoplanet K2-18 b was detected by NASA’s James Webb Space Telescope and piqued scientists’ interest after data suggested it may be covered in an ocean and have a hydrogen-rich atmosphere that could support life. Scientists are also encouraged by a hint of the detection of the molecule dimethyl sulphide (DMS). On Earth, DMS is only produced by microbial life, but the team has yet to confirm the detection and search for evidence of biological activity. The groundbreaking discovery of K2-18 b may see the exoplanet come under the unique classification of a “Hycean” planet – ones which are candidates for life thanks to their hydrogen-rich atmospheres and water cover. The amount of methane and carbon dioxide combined with the shortage of ammonia suggests there may be a water ocean underneath a hydrogen-rich atmosphere in K2-18 b. K2-18 b lies within the constellation of Leo and orbits a dwarf star called K2-18. It lies around 120 light years away from Earth and is within the habitable zone. However, scientists added that this does not necessarily mean it can support life. Nikku Madhusudhan, an astronomer at the University of Cambridge and lead author of the paper, explained: “Our findings underscore the importance of considering diverse habitable environments in the search for life elsewhere. “Traditionally, the search for life on exoplanets has focused primarily on smaller rocky planets, but the larger Hycean worlds are significantly more conducive to atmospheric observations.” Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-09-12 17:23
Alibaba Will Focus on AI and Users in Business Revamp, CEO Says
Alibaba Will Focus on AI and Users in Business Revamp, CEO Says
Alibaba Group Holding Ltd. will make artificial intelligence and user experience its top strategic priorities, its new chief
2023-09-12 11:22
Analysis-For retail investors, jumping on Arm's blockbuster IPO is a risky business
Analysis-For retail investors, jumping on Arm's blockbuster IPO is a risky business
By Noel Randewich and Hannah Lang (Reuters) -Retail traders getting their first bite at Arm Holdings' highly anticipated public offering
2023-09-12 08:25
Oracle Falls After Reporting Slower Growth in Cloud Sales
Oracle Falls After Reporting Slower Growth in Cloud Sales
Oracle Corp. reported cloud sales growth that slowed in the quarter, dimming enthusiasm about the software maker’s expansion
2023-09-12 05:29
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